With a well known global brand and over 125 years experience in the industry, Ladbrokes has quickly become a prominent player on the Australian betting landscape. Founded in London in 1886, Ladbrokes now employs over 15,000 people across the world with the company launching its Australian operations in September of 2013.
Ladbrokes is currently offering new customers up to $250 in bonus bets to the value of your first bet.
*offer not available for residents of Victoria, NSW, SA and WA.
In our comprehensive Ladbrokes review and user guide we will cover everything you need to know about this highly regarded UK bookmaker and emerging giant of the Australian betting industry, from how to create a Ladbrokes account, how to take advantage of Ladbrokes' Bonus Bet offer to placing your first bet, the markets they offer, how to enjoy Ladbrokes' great range of customer features plus much much more.
Our Ladbrokes review and user guide has been developed with you, the punter in mind. We've researched every aspect of their service to help you decide if Ladbrokes meets your betting needs and how to make the most of each of their features and offers.
What you will find in our Ladbrokes review:
- Introduction to Ladbrokes
- Ladbrokes Facts & Figures
- Signing Up With Ladbrokes
- Claiming Your Ladbrokes Bonus
- Ladbrokes Offer Comparison
- Ladbrokes Promotions & Free Bets
- Ladbrokes App & Mobile Betting
- What is the Ladbrokes Card?
- Live Streaming at Ladbrokes
- Ladbrokes Odds and Markets
- Ladbrokes promotional offers
- What is Ladbrokes' Mega Margin?
- Racing at Ladbrokes
- Ladbrokes Free Competitions
- How To Deposit at Ladbrokes
- How To Place a bet
- How To Withdraw at Ladbrokes
- Ladbrokes Customer Support
- Responsible Gambling at Ladbrokes
- 3 things Users Like About Ladbrokes
- 3 things Users Dislike About Ladbrokes
- Ladbrokes User FAQ
Ladbrokes was founded in 1886 by Schwind and Pendleton working as commission agents for horses trained at Ladbroke Hall in Worcestershire, England. When the UK government legalised betting shops in 1961, the company used profits raised from the traditional areas of their business to establish a chain of betting shops across England. In September of 2013, Ladbrokes launched operations in Australia.
Ladbrokes offers customers an excellent range of sports markets to bet on both pre-match and in-play, from the most popular sporting leagues and tournaments in Australia such as the AFL, NRL, A-League, Super League and of course, horse and greyhound racing, to the most popular leagues and competitions around the world such as the English Premier League, Champions League, NFL, NBA and international cricket. Ladbrokes also delivers a great list of obscure sports leagues to bet on. So if there's a sport event you're thinking of betting on, there's an excellent chance Ladbrokes has a market available for you.
Ladbrokes Facts & Figures
Company: Ladbrokes plc
Head Office: Imperial House, Harrow, UK
Founded: 1886 (Australia 2013)
Sports Betting License: Australia’s Northern Territory Government.
Customers: 18 million worldwide
Signing Up With Ladbrokes
Before you can bet with any online bookmaker you have to first sign up and create an account. This is in most cases a simple process through which you will be required to share some basic personal information.
So how to sign up with Ladbrokes? It's simple and our step by step Ladbrokes sign up guide will walk you through this process.
When you visit Ladbrokes you will see a number of green 'join now' buttons displayed. Simply click one of these links and you will be taken to the Ladbrokes registration page.
The registration page will ask you to provide particular pieces of personal information such as your name, date of birth, address, phone and email address. You will also be required to select a username and password. If at any point you have any questions or issues, you can contact Ladbrokes customer service via either email at [email protected] or phone 1300 523 276.
Once you have provided all the required information, click the green Join Now button at the bottom of the registration form. You will then have the chance to deposit funds into your Ladbrokes account. (We will discuss the range of deposit methods available to Ladbrokes customers later in our review). If you do not want to deposit funds at this time, simply click the “I'll do this later” link.
Once you have made your first deposit, you will then be ready to start betting with your Ladbrokes account. Don't forget, Ladbrokes will match your first bet with a 100% bonus up to the value of $250.
How To Claim Your Ladbrokes Bonus
To claim your Ladbrokes Bonus Bet, you must first sign up and create an account with Ladbrokes.
Once you have logged into your account, go to the top right corner of the page and locate the “Bonus Bets” tab, then click the “Take Action” link. You will then be provided a list of your current bonus bet offers. Simply click on your Bonus Bet offer. Once you have placed your first bet, you will then be able to apply your bonus bet when filling out your bet slip on future bets.
Ladbrokes Bonus Bet is a 100% first bet bonus up to $250. It should be noted, this does not mean that your first bet needs to be $250, but that the limit of your bonus bet is up to $250. So as an example, if your first bet is $250, you will receive the maximum $250 bonus bet from Ladbrokes. If on the other hand your first bet is $50, your bonus bet will be $50.
Using Your Ladbrokes Bonus Bet
To use your Ladbrokes Bonus Bet, find the fixed price odds event that you want to bet on. Don't forget that Ladbrokes bonus bets can only be used on selections at odds of at least 1.50.
Once the Quickbet interface is displayed, simply click the blue "Use Freebet" button, then select your bonus bet offer from the drop down list. You can also click the red "Add to Betslip" button and your bet will be displayed in your bet slip. In the 'Enter Stake' field, select your bonus bet from the drop down list. If you have split your Ladbrokes bonus bet in to a number of smaller bets, the drop down list will display the bet amount. It should also be noted that only one bonus bet is allowed per event.
Bonus Bet Expiry
To claim your Ladbrokes Bonus Bet, you must make a deposit and place your first bet within 90 days of registering your account. So don't forget.
Your Ladbrokes Bonus Bet can only be applied to bets at odds of 1.50 or greater.
Accessing Your Bonus Bet Winnings
Only the winnings from your bonus bet will be credited to your account. So for example, if you use your $250 bonus bet at odds of 3.0 and your bet is a winner, a total of $500, the profit from your bet, will be credited to your account and will be available for you to withdraw.
Gladly, there are no minimum turnover requirements for claiming winnings on your Ladbrokes Bonust Bet.
Unfortunately if you are a resident of Victoria, New South Wales, South Australia or Western Australia, you are not eligible to claim Ladbrokes' Bonus Bet. This is disappointing, but add your email address here and we will let you know as soon as these restrictions are lifted.
*offer not available for residents of Victoria, NSW, SA and WA.
Ladbrokes Bonus Comparison
How does Ladbrokes' bonus compare to other popular bookmaker sign up offers? Here's how the Ladbrokes bonus offer stacks up against other leading bookmakers.
|Max Offer||Offer Type|
|$250||First Bet Bonus|
|$200||First Bet Bonus|
|$200||First Bet Bonus|
|$150||First Bet Bonus|
Ladbrokes Promotions & Free Bets
A superb range of free bet, price boost and bonus offers are available thanks to Ladbrokes promotions. Our Free Bets page delivers every current free bet offer from each of the major Australian bookmakers including all Ladbrokes free bets available. We update them daily to keep you posted on all the latest offers available.
All Ladbrokes promotions are available to customers in all Australian states except for new NSW and WA customers.
Ladbrokes offer money back on a select daily horse race, should your horse run 2nd. Check Ladbrokes' Promotions page for today's Daily Racing Bonus Bet race. Maximum bet refund of $100.
Ladbrokes offer money back on a select daily greyhound race, should your dog run 2nd. Check Ladbrokes' Promotions page for today's Daily Dog Bonus Bet race. Maximum bet refund of $100.
Ladbrokes offer money back on a select daily harness race, should your horse run 2nd. Check Ladbrokes' Promotions page for today's Daily Harness Bonus Bet race. Maximum bet refund of $100.
Ladbrokes App & Mobile Betting
Many punters are now using their mobile device to place bets and with the always increasing popularity of in-play live betting, the popularity of mobile betting is certain to continue. Crucial to an enjoyable live betting experience is having a dependable mobile platform to bet with and the Ladbrokes App delivers this.
Download the Ladbrokes App
The Ladbrokes mobile app is available for the following platforms and can be downloaded via the Ladbrokes website:
What is the Ladbrokes Card?
The Ladbrokes Card is a great feature giving customers access to their winnings instantly as cash from any ATM, the opportunity to make point-of-sale purchases as you would with any EFTPOS, Visa debit card or Paywave.
How can you get a Ladbrokes Card?
It's simple. To qualify for a Ladbrokes Card, you must first have a verified Ladbrokes account. Once your account is verified, apply for your Ladbrokes Card via the My Account link. Once you have applied, you will receive your Ladbrokes Card in the mail within 10 business days.
Activating your Ladbrokes Card
Once you receive your Ladbrokes Card, it will need to be activated. You will receive an activation letter with your card that will contain the PIN number, activation code with your Ladbrokes Card attached. Go to the Ladbrokes Card area in the My Account section, enter your activation code in the box to the right and then click the Activate button.
How to use your Ladbrokes Card
When logged into your account, visit your My Account section, then Withdraw and select Ladbrokes Card as your withdraw option. Each transaction will require SMS code verification via your registered mobile phone number. Once verified your funds will be available instantly.
You can use your Ladbrokes Card at any ATM, VISA payWave, VISA or EFTPOS terminal where prepaid cards are accepted by Australian retail outlets or online stores. Please note that your Ladbrokes Card is not a credit card but rather a pre-paid Visa debit card.
You can also transfer funds held on your Ladbrokes Card into your Ladbrokes account, which will be immediately available to place bets with.
Ladbrokes Card Limits
The maximum that you can load onto your card per transaction is $5,000 with a maximum of $5,000 that can be held on your card at any one time. The minimum load is $20.
The maximum ATM withdrawal is $1,000 while the maximum transaction and daily limit for point of sale purchases is $5,000.
There are also PayWave limits, with a transaction limit of $100, a daily limit of $300 with a maximum 5 transactions per day.
Full details can be found via the Ladbrokes Card FAQ.
Ladbrokes Card Help
If you have any issues with your Ladbrokes Card, contact Ladbrokes customer service via phone 1300 523 276 or email via [email protected]
Ladbrokes Cash Out
Ladbrokes Partial Cash Out now gives you the chance to manage your position in-running. You can now cash out and claim a portion of your winnings while leaving a portion of your stake in play. Let's say you have placed a 6 leg multi. Your first 5 legs have all come in and now you have the nervous wait on the final result. Now with Ladbrokes Cash Out you can either let it ride, or claim a portion of winnings before the final result is determined. Ladbrokes Cash Out now gives you greater control.
Ladbrokes is now available on select markets, including racing, fixed odds multi bets and single sports bets. Unfortunately, Cash Out is not available on exotics, handicaps or novelty markets. If you're not sure if your event has Cash Out available, just look for the Cash Out logo. Also note that you can not apply Ladbrokes Cash Out to any bonus bet offer.
Live Streaming at Ladbrokes Betting
Ladbrokes' offer their customers live streaming broadcasts for a range of different sporting events around the world. As a Ladbrokes' customer you can watch live soccer games across a variety of leagues as well as tennis and basketball just to mention a few.
Ladbrokes Live Streaming Access Requirements
While it's free to access Ladbrokes' live streaming service, users must have a funded and verified Ladbrokes account or have placed a bet within the last 24 hours.
Ladbrokes Odds & Markets
Ladbrokes offers odds across a range of sports and markets are competitive by industry standards. AFL punters can get match game lines at odds of 1.91 while NRL punters can get match game lines at odds of 1.92. Ladbrokes customers can get similarly competitive odds on other markets including major European soccer leagues and tournaments, the NFL, NBA, MLB and NHL. Tennis punters will likely be a little disappointed with Ladbrokes odds, with game handicaps offered at odds of just 1.83 on major tournaments.
*offer not available for residents of Victoria, NSW, SA and WA.
What is Ladbrokes' Mega Margin?
Ladbrokes' Mega Margin gives you the chance to win $1,000,000 every round of the AFL and NRL season. Mega Margin is available on Ladbrokes' iPhone, Android, and Mobile Web platforms. To enter, all you have to do is predict the correct winning margins for up to six select AFL or NRL games each round. The best thing about Mega Margin is that Ladbrokes' Cash Out option is available, giving you the ability to select your own cash out amount following each leg, while your remaining balance remains in-play.
All Ladbrokes Mega Margin bets are pool bets which means that winnings available are determined by both your stake and the number of correct entries in the pool. Punters who pick the correct margins of each leg in a given pool will win a share of the Mega Margins Jackpot Pool. It doesn't stop there. Winners of the Jackpot Pool will be asked to select the winning margin of one additional match and punters who select the correct score in this additional match will claim a share of the Mega Margin Bonus Pool.
What is Ladbrokes' Bet Quiz?
Fancy yourself as a sports expert? Enjoy a multi bet? Great news. Ladbrokes give you the chance test your knowledge with the Ladbrokes' Bet Quiz. How does it work? It's simple. All you have to do is answer 6 yes or no questions correctly and you're a winner.
You can check for upcoming Bet Quiz's by clicking the Novelty tab on the main menu header.
Ladbrokes Horse Racing Features
Pick Your Own Odds
For select fixed odds racing events Ladbrokes offers Pick Your Own Odds. How does it work? It's simple. Ladbrokes Pick Your Own Odds allows you to increase the odds offered by predicting the margin that your horse will win by. Think of it as a form of handicap betting for horse racing.
Ladbrokes Pick Your Own Odds is available for both thoroughbred and harness racing.
Favourite vs Field?
Think a favourite in an upcoming race looks a little too short in the market? If so, Ladbrokes gives you the ability to back the whole field against the favourite in one simple click.
Ladbrokes Favourite vs Field is available for thoroughbred, harness and greyhound racing.
Best Tote or SP
Ladbrokes guarantee you the best tote odds each day, with Best Tote or Starting Price. Racing punters will receive either the best tote price or starting price, whichever is higher, available everyday for all Australian thoroughbred race meets.
Ladbrokes pay out on both interim winners as well as official winners, should a protest against the first horse to finish be upheld.
Ladbrokes' Free Competitions
Ladbrokes offers their customers free tipping competitions with a great range of prizes on offer. The most popular of these competitions are their AFL and NRL tipping competitions. There's $1,700 up for grabs each week for both AFL and NRL tipsters with an unlimited number of $20 free bets available for any tipsters picking a perfect round. All you need to enter is have a verified Ladbrokes account. Entry is absolutely free.
Ladbrokes also offer a golf tipping competition, with a major prize of a trip for two to the Ladbrokes World Masters up for grabs as well as generous cash prizes.
For full details of Ladbrokes free tipping competitions, simply click on the Tipping tab on the main menu header.
*offer not available for residents of Victoria, NSW, SA and WA.
Depositing funds into your Ladbrokes account is an easy and simple process. There are a number of deposit methods available for Ladbrokes customers.
How to deposit with Ladbrokes
Which deposit method is best for you? Here's a quick reference guide to each deposit method available with Ladbrokes:
Ladbrokes Cash In
If you would prefer the option of depositing cash directly into your account, Ladbrokes Cash-In is a fantastic new feature. With over a thousand participating newsagents right across Australia, you can now deposit funds into your Ladbrokes account via your smart phone or a Ladbrokes pre-paid deposit card that can now be purchased now in store. Now with Ladbrokes Cash-In, epositing funds directly into your Ladbrokes account has never been easier.
Placing a Bet with Ladbrokes
Thanks to their user friendly interface, placing a bet with Ladbrokes is simple. To prove how easy it is, we have put together a step by step quick guide to placing a bet with Ladbrokes.
Log into your Ladbrokes account. If you haven't yet created a Ladbrokes account, follow our quick guide to creating an account here.
Select between Racing, Sports or Novelty markets from the tabs located across the top of your screen, then select the sport that you want to bet on from the menu listed on the left sidebar.
When you have found the sport that you want to bet on, select the league, competition or tournament that you wish to bet on from the list displayed.
Once you have located the event you want to bet on, you will be offered a list of the markets available to you. Select the market you are wishing to bet on, followed by the result or outcome that you want to bet by clicking on the odds offered.
Your selection will then appear in your 'Quick Bet' slip. You can select the stake that you wish to bet from the options available and click the green Quick Bet button. Alternatively, you can add the selection to your 'Bet Slip' and it will appear in the Ladbrokes bet slip across the top of the screen.
Once you've entered your stake, click the green 'Place Bets' button. If you have enough funds in your Ladbrokes account to cover the stake you are wanting to bet, you will then be asked to confirm your bet. If you do not have the funds required to meet the stake you wish to bet, you will receive an alert informing you.
It's also worth noting that on occasion, especially in the case of live in-play betting, the odds offered may change before you have the opportunity to confirm your bet. If this does happen, you will be asked if you wish to bet with the revised odds or you will be given the chance to cancel your bet.
You shouldn't have any issues withdrawing funds from your Ladbrokes account as it's a straightforward and easy process. But before you can withdraw any funds from your Ladbrokes account, you must first verify your account.
You can start this process by visiting your My Account section, then clicking the Verification Centre link displayed in the menu. You will then be required to provide documentation to verify your name, address and banking details.
How to withdraw from your Ladbrokes account
Once your Ladbrokes account has been verified, you will be able to withdraw your funds. Here's how:
Log into your Ladbrokes account and visit your My Account section. Then select Withdraw in the menu under Banking and Transactions.
Ladbrokes offers customers a range of withdraw methods, that include Bank Transfer, credit card, Skrill, Pay Pal, cheque and Ladbrokes Card.
Enter the amount of money that you want to withdraw from your Ladbrokes account as well as your preferred transaction method.
Depending upon the transaction method you have selected, it could take anywhere between a few hours to a few days for your funds to become available to you. Please note, that if at any time you have issues regarding the status of your withdrawal please contact Ladbrokes customer support for assistance via phone on 1300 523 276 or email via [email protected] .
Withdrawing via your Ladbrokes Card
Log into your Ladbrokes account and visit your My Account section, followed by clicking the Withdraw tab and select Ladbrokes Card as your withdrawal method. Each transaction will require SMS code verification via the mobile phone number associated with your Ladbrokes account. Once your transaction has been verified, your funds will be available instantly via your Ladbrokes Card.
Ladbrokes Customer Support
An important aspect of any bookmaker experience is the quality and availability of the customer support they provide. Ladbrokes offers customer support and can be contacted via the following methods:
Responsible Gambling at Ladbrokes
Ladbrokes offers a detailed Responsible Gambling section, listing a range of information and tools to assist customers who wish to keep their gambling in check. Ladbrokes currently allow customers to set pre-commitment and deposit limits, the ability for customers to self-exclude, either on a temporary or permanent basis, as well as providing additional information in relation to Responsible Gambling.
If you are concerned that you are losing control over your gambling Ladbrokes offer customers the ability to self-exclude from the site. To self-exclude, customers need to download and submit the Ladbrokes Self-Exclusion form or simply contact Ladbrokes customer support via phone on 1300 523 276 or email [email protected]
Ladbrokes pre-commitment limit allows customers to set the maximum deposit that they can make either daily, weekly or monthly. This limit can be set via your My Account page or by contacting Ladbrokes customer support. Deposit limits may be decreased at any time, however there is a seven day waiting period for any requested increases to deposit limits.
For more information on problem gambling visit our Responsible Gambling Guide.
#1 – Ladbrokes Card
The Ladbrokes Card is a popular feature that provides customers with access to their winnings instantly as cash withdrawals from any ATM, as well as having funds available for point-of-sale purchases as you would with any EFTPOS or Visa debit card.
Funds can be transferred easily once logged into your account. Simply visit your My Account page, select Withdraw followed by clicking the withdrawal option Ladbrokes Card. Once your transaction is verified by SMS, your funds will be immediately available. You can likewise transfer funds held on your Ladbrokes Card back into your Ladbrokes account, and once again, they are immediately available for you to use.
#2 – Promotional Offers
Ladbrokes offer a great range of regular promotional offers. You can see what offers are currently available by clicking the Promotions tab displayed on the main menu header. Popular promotions include Ladbrokes $2 Favourites for upcoming matches in both the AFL and NRL where they list a team heavily favoured to win an upcoming game in both the AFL and NRL as a favourite available at the enhanced odds of 2.00.
You can also take advantage of Ladbrokes Footy Freaks enhanced odds offers and their Mega Multi enhanced odds offer on selected multiple bets for upcoming major sporting events.
#3 – Ladbrokes Mega Margin
Ladbrokes' Mega Margin gives customers the opportunity to win $1,000,000 every round of the AFL and NRL season. To enter, all you have to do is predict the correct winning margins for up to six chosen AFL or NRL games each round.
#1 – No Cash Out Option
While other bookmakers have recently implemented cash out features giving their customers the potential to take a reduced profit (or loss) based on current live odds, Ladbrokes is yet to develop such a feature for Australian punters. This is disappointing of course to existing customers, but we are confident that Ladbrokes will soon make a similar feature available and will be sure to let you know when they do.
#2 - Account Restrictions
Disappointingly Ladbrokes has taken some criticism from customers that have shown the ability to show a long term profit with some customers reporting that they have either had their stakes on particular markets limited and in some cases have had their accounts closed. This is of course unfortunate to hear, but Ladbrokes do explain in their terms and conditions that their service is for the purposes of recreational punters and therefore reserve the right to manage customer accounts accordingly.
#3 – Live Streaming
Another criticism of Ladbrokes is the quality of their live streaming service. While Ladbrokes do provide live streaming for a range of sports, leagues and competitions, some users have expressed frustration as the quality of broadcasts as well as the difficulty in locating scheduling details, what broadcasts are upcoming and when they will be live. This is disappointing, but it's important that as a Ladbrokes customer, you make your thoughts heard on the quality of Ladbrokes live streaming by contacting their customer support via via [email protected]
#1 – What is the difference between a bonus bet and deposit bonus?
Some bookmakers like bet365 offer new customers a sign up bonus delivering them a bonus on top of their first deposit. This is known as a deposit bonus. Ladbrokes on the other hand offer new customers a bonus bet. What's the difference? Well rather than applying a bonus to your first deposit, Ladbrokes' bonus bet applies to your first bet, matching it 100% up to a maximum of $250.
#2 – What is required to claim my Ladbrokes Bonus Bet?
It's simple. To claim your Ladbrokes Bonus Bet, you must first create a Ladbrokes account by signing up via their registration page. When asked, deposit funds into your account and once your account is funded, simply place your first bet. Once you have placed your first bet, Ladbrokes will match the stake of that bet up to a maximum of $250.
Be aware that this doesn't mean your first bet has to be $250. It just means the limit of your Ladbrokes Bonus Bet is a maximum of $250. So let's say your first bet at Ladbrokes is $250. This means that you will receive the full $100 maximum bonus bet. But on the other hand if your first bet is just $50, your bonus bet will only be $50.
#4 – Why does Ladbrokes offer new customers a 100% bonus bet?
Anybody who has been watching televised sport recently will have noticed how incredibly competitive the Australian betting and in particular, the bookmaker industry is becoming. Ladbrokes offers new customers a 100% bonus bet up to $250 as a means of encouraging punters to sign up and become Ladbrokes customers.
#5 – How can I contact Ladbrokes customer support?
There are a number of ways that you can contact Ladbrokes customer support.
#6 – What sports can I bet on at Ladbrokes?
Ladbrokes offers customers a great range of sports and betting markets to wager on. You will find the following sports available at Ladbrokes: American football, athletics, Australian rules football, baseball, basketball, boxing, cricket, cycling, darts, futsal, Gaelic sports, golf, handball, ice hockey, mixed martial arts, motor sports, netball, olympic sports, poker, rugby league, rugby union, sailing, snooker, soccer, surfing, swimming, tennis, and volleyball.
#7 – Is Ladbrokes mobile betting available?
Yes, the Ladbrokes app is available for the following platforms and is available for download via the Ladbrokes website:
#8 – Does Ladbrokes offer live streaming?
Yes, Ladbrokes' offers customers live streaming broadcasts of a range of both domestic and international sporting events. You can enjoy live soccer games from a variety of leagues and tournaments as well as other sports such as tennis and basketball. It is free to access Ladbrokes' live streaming broadcasts. To do so, customers must have a verified and funded Ladbrokes account or have placed a bet within the previous 24 hours.
#9 – Does Ladbrokes offer a Cash Out feature?
No, unfortunately Ladbrokes is yet to implement a cash out feature. Other bookmakers such as bet365 and Sportsbet have recently implemented their cash out features that allow their customers to take a reduced profit (or loss) live in-play with their return calculated based on the bet stake and current live odds, Ladbrokes has not yet developed a similar feature for Australian customers. Hopefully it will not be too long before they do.
#10 – Does Ladbrokes currently offer a streamlined live betting feature?
No, unfortunately Ladbrokes have recently removed their QuickCall live betting feature.
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