With a long and prestigious history in the United Kingdom, William Hill has recently become a key player in the Australian betting industry. Originally founded in 1934, a time when it was illegal to gamble in Britain, William Hill is now one of the giants of UK betting representing an estimated 25% of the betting market throughout the UK and Ireland. William Hill launched their Australian operations in 2008.
William Hill Bonus Bets
William Hill currently offers new customers up to $500 in bonus bets to the value of your first bet. To claim your $500 in William Hill bonus bets, just sign up and create an account with William Hill and place your first bet. William Hill will reward you with bonus bets to full value of your first bet stake, up to $500. There is no William Hill promo code required in order to claim your bonus.
*offer not available for residents of Victoria, NSW, SA and WA.
William Hill Review
In our detailed William Hill review and user guide you will learn all you need to know about one of the biggest bookmakers in the world and now the Australian betting industry, from how to sign up with William Hill, how to take advantage of William Hill's Bonus Bet offer to placing your first bet, the markets you can bet on, how to enjoy William Hill's excellent range of user features.
We have written our William Hill review and user guide with you, the punter in mind, researching each and every aspect of William Hill to help you decide if they meet your betting needs and how you can get the most out your betting experience.
What you will find in our William Hill review:
- Introduction to William Hill Betting
- William Hill Facts & Figures
- Signing Up With William Hill
- Claiming Your William Hill Bonus
- William Hill Bonus Comparison
- William Hill Promotions & Free Bets
- William Hill App & Mobile Betting
- William Hill Live Streaming
- William Hill's Suggest A Bet
- William Hill Odds and Markets
- What is William Hill's Bet In-Play?
- Racing at William Hill
- William Hill Promotions & Free Bets
- How To Deposit at William Hill
- How To Place A Bet
- How To Withdraw at William Hill
- William Hill Customer Support
- Responsible Gambling at William Hill
- 3 things Users Like About William Hill
- 3 things Users Dislike About William Hill
- William Hill User FAQ
Introducing William Hill Betting
Since being founded in 1934 by, you guessed it, William Hill, during a period where it was actually illegal to gamble in the UK. Ownership of the company has changed hands many times over the last 80 years, with the company now listed on the London Stock Exchange. In 2014, William Hill's operating revenue was £1.61 billion generating a profit of £206 million. William Hill launched its Australian operations in 2008, and has since purchased Australian bookmakers Centrebet and Tom Waterhouse.
As you would expect, William Hill provides customers a great range of sports to bet on both pre-match and in-play, from Australia's most popular sporting leagues and competitions like the AFL, NRL, A-League, Super League not to mention horse and greyhound racing, to the most popular tournaments and leagues across the world such as the English Premier League, Champions League, NFL, NBA and cricket. William Hill also delivers an excellent list of more obscure sports leagues and tournaments to bet on. So if there's a sporting event that you're thinking of betting on, there's a very good chance that William Hill has a betting market available for you.
William Hill Facts & Figures
Company: William Hill plc
Head Office: Wood Green, London, UK.
Employees: 16,600 world wide
Sports Betting License: Australia’s Northern Territory Government.
Customers: Millions worldwide
William Hill Promo Code: No bonus code needed.
Signing Up With William Hill
Before you can place bets with any online bookmaker, your first task is to register an account with them. This is often a simple process through which you will be asked to provide some basic personal information.
So how to sign up with William Hill? It's easy. Our step by step William Hill sign up guide will take you through the process.
When you first visit William Hill you will see a gold of 'Get Started' link displayed in the top right corner of the page. Simply click on this link and the William Hill registration page will open for you.
The William Hill registration page will ask you to provide certain pieces of personal information such as your name, date of birth, address, phone and email address. You will also be required to select a username, password and agree to the site's terms and conditions. If at any stage of the registration process you have any questions or issues, click the ? Tab in the top right of the screen and a number of help options will be provided including online chat, free call as well as email.
Once you have provided all the personal information required, click the green button at the bottom of the registration page. You will now be given the chance to deposit funds into your William Hill account. (We will cover the deposit methods available to William Hill customers later in this review).
Once your first deposit has been made, you will then ready to place your bets. Remember that William Hill will match your first bet with a 100% first bet bonus up to the value of $500.
How To Claim Your William Hill Bonus
To claim your William Hill Bonus, you must first sign up and create an account with William Hill and when ready, deposit funds into your new William Hill account. Once you have funded your account, place your first bet. William Hill will reward you with a bonus bet to the value of your first settled bet stake, up to a maximum of $500. There is no William Hill promo code required to claim your bonus.
Please note that this does not mean your first settled bet has to be $500, but rather that the limit of your first bet bonus is any bet up to $500. So as an example, if your first settled bet is $600, you will receive the maximum $500 bonus bet. But on the other hand, if your first bet is $100, your first bet bonus will be $100.
What Does “First Settled Bet” Mean
Your First Bet Bonus qualifying bet is your first settled bet placed on any sports or racing market immediately following your registration. What does this mean? Well as an example, if the first bet you place with William Hill is $150 and your second bet is $75, but your $75 bet is settled prior to your $150 bet, then it will be the $75 bet that will count as your First Bet Bonus qualifying bet, with a $75 bonus bet credited to your account.
Also please note that any bets that are voided or cancelled as well as non-runners will not count as qualifying bets. Likewise, bets placed on Special Markets will not count as qualifying bets.
William Hill Bonus Expiry
Please note that you have 7 days from the day it was awarded, to use your free bet bonus. So don't forget. Use it or lose it.
Deposit Method Requirements
William Hill's First Bet Bonus is not available for any deposits made via Poli.
Using Your William Hill Bonus Bet
Once credited to your William Hill account, your first bet bonus will be available for you in your bonus bets wallet. You may apply any amount of credit when placing your bets. However, please note that the minimum bonus bet at any one time is $10. If at any stage there is less than $10 in your bonus bet wallet, you must bet the full amount remaining in your wallet.
Accessing Your William Hill Bonus Bet Winnings
Please note that only the winnings from your First Bet Bonus will be credited to your account and be available for you to claim.
It's important to note that your initial deposit and any winnings from your bonus bet must be turned over at least once on bets at odds of at least 1.50 before they may be withdrawn. What does this mean? Well it means that if your free bet bonus was a winner returning you $100, then you must place bets totalling $100 at odds of 1.50 or greater before you can withdraw your winnings.
The maximum odds that you may use your First Bet Bonus on is 101.0, and a maximum profit of $20,000.
Unfortunately if you are a resident of either Victoria, New South Wales, South Australia or Western Australia, you are not eligible to claim the William Hill First Bet Bonus. This is of course a disappointment, but add your email address here and we will be sure to inform you as soon as these geographical restrictions are lifted.
You must also be an Australian resident with AUD as your selected currency format.
William Hill Bonus Comparison
How does the William Hill bonus compare to offers from other popular bookmakers? Here's how the William Hill bonus stacks up against other leading bookmakers.
|Max Offer||Offer Type|
|$500||First Bet Bonus|
|$250||First Bet Bonus|
|$200||First Bet Bonus|
|$150||First Bet Bonus|
William Hill Promotions & Free Bets
There are a range of regular free bet, price boost and bonus offers available on the William Hill promotions page. Our Free Bets page delivers every current free bet offer from each of the major Australian bookmakers. We update them daily to keep you posted on all the latest offers available.
All William Hill promotions are available to customers in all Australian states except for new NSW and WA customers.
Place a 4+ leg Multi and if you miss out by one leg, William Hill will refund your stake up to $50. Additionally, be rewarded with a tiered bonus with up to 40% added to your winnings. Bonus paid as bonus bets with a maximum payout of $5000.
William Hill App
These days, more and more punters are using their mobile device to bet with. Coupled with the always increasing popularity of in-play betting, the union of mobile devices and sports betting is set to continue to evolve. Key to an enjoyable live betting experience is a dependable mobile platform and William Hill mobile delivers this.
Betting with William Hill mobile
The William Hill app also provides you with the latest William Hill promotions and offers available.
Download the William Hill App
The William Hill mobile app is available for the following platforms:
William Hill Live Streaming
William Hill now offers a supreme live streaming service, which is what you would expect from one of the world's leading bookmakers. There's currently a great range of sporting events available to view each day, live thanks to William Hill.
To access William Hill's live streams, you will need a William Hill account. If you are yet to register with William Hill, sign up with William Hill now. Once your registration is complete and your account verified, log in to your William Hill account. To access William Hill live streams your account must have a positive balance or you must have placed a bet within the previous 24 hours. That's it!
Please note that William Hill's Live Streaming service is at this time only available via your desktop. But we have been informed that William Hill's live streams will soon be available via both the William Hill App as well as the mobile version of their site.
So you're probably wondering what sporting events you can enjoy via William Hill's live streaming service. You can currently enjoy an excellent menu of sporting leagues such as NBA basketball, soccer leagues such as the English Championship, Ligue Un, Primera Division, Segunda Division, Chinese Super League, the English League Cup soccer, Liga MX and the Indian Super League. To view the full schedule of upcoming events at William Hill simply visit their detailed Live Streaming schedule.
What Is William Hill's Bet In-Play?
As many of you reading this review will already know, it's currently not possible to bet live in-play in Australia directly across the internet, with the current requirement being to make a phone call to a bookmaker in order to place any live in-play bets. William Hill have recently introduced Bet In-Play as a means of working around Australia's outdated sports betting legislation.
What is Bet In-Play? William Hill's Bet In-Play allows their customers to streamline their in-play betting without the need to make a phone call to place their live in-play wagers. It now only takes 5 steps to place your live bets at William Hill.
So how does William Hill's Bet In-Play work? It's simple. Firstly, make your selections and fill out your William Hill bet slip as you normally would. Then click the green Call To Place Live Bet button.
To use William Hill's Bet In-Play feature, you must have your computers' microphone enabled on your internet browser. If you are have any issues enabling your microphone, William Hill provides a guide to assist you. The key is that by allowing William Hill to access your microphone, in doing so you are satisfying the 'phone call' requirement for legal live in-play betting.
Once you have clicked the Bet In-Play Live Bet button, your bet will be read to you via an automated voice call. At this point you may cancel your bet, have the details of your bet replayed or confirm your bet by clicking the Confirm button. You bet will then be accepted and confirmed. So as you can see, it's a far more streamlined process than making a telephone call.
William Hill's Suggest A Bet
Ever had a great idea for a betting market? Well now you can claim a $250 free bet from William Hill simply by suggesting your idea. How does it work? All you have to do is tell William Hill all about your great idea for a betting market via their Twitter account @WillHillAus and if your suggestion goes up on the board and open for betting, William Hill will reward you with a $250 free bet.
William Hill Betting Odds
While William Hill do not offer the best odds in the betting industry their odds are certainly competitive by Australian bookmaker standards. AFL punters can receive match game lines at odds of 1.91 while point totals lines are available at odds of 1.88 with head to head odds for AFL matches listed at similar commission rates. If you are a NRL punter, game lines are available at odds of 1.91 with point totals lines available at odds of 1.90.
William Hill customers can bet on other popular markets such as European soccer leagues and competitions, US sports such as the NFL, NBA, MLB and NHL at similarly competitive rates. Tennis punters however may be a little disappointed with the odds offered by William, but with game total lines priced at odds of 1.88, William Hill tennis odds typically out price other major bookmakers.
Horse Racing At William Hill Betting
William Hill has a great range of features and special offers available to racing punters. These include:
William Hill offer customers special over the odds prices. You can read more about William Hill's Premium Price offers via their promotions page.
1st Past The Post
William Hill customers are paid out within 60 seconds of interim dividends for all Australian thoroughbred and harness racing. And don't worry, even in the event of a protest, customers still receive their winnings.
William Hill custmers receive the best dividend declared by the three national TABs. This is a great offer and is available for all Australian metropolitan thoroughbred meetings.
Protest Pay Up
William Hill will pay out even if your horse is first across the line and then beaten in a protest.
William Hill Deposit
Funding your William Hill account is an easy and fairly straightforward process, with a number of popular deposit methods available for William Hill customers. These include credit card, Poli, PayPal, Skrill, Bpay, Bank EFT and Master Pass. Please remember that if you choose to deposit via Poli, you will not be eligible for William Hill's First Bet Bonus.
How to deposit with William Hill
Depositing via Bank Transfer
You may deposit funds directly into your William Hill account via your online banking account, using your William Hill account number. You can do so via either:
National Australia Bank
Account: William Hill Australia Trading Pty Ltd
Account Number: 54-276-0186
Reference: 773018-(your William Hill pin number)
Placing a Bet with William Hill
Thanks to a user friendly interface, placing a bet with William Hill is simple. How simple? Well to prove just how simple it is, we have put together a quick step by step guide to placing a bet with William Hill.
Log into your William Hill account. If you have not yet created an account with William Hill, follow our quick guide to registering an account here.
Links to popular markets such as Horse Racing, Greyhounds, Harness Racing, Australian Rules Football, Rugby League and Tennis are displayed across the main header. You can select any of these sports or you can click the All Sports button on the far right of the main header to see every sport available at William Hill.
Once you've selected the sport you want to bet on, select the league or tournament that you are interested in from the list provided. Once you've found the market you're interested, click on it.
When you have found the particular event you want to bet on, a list of markets available for that event will be displayed. Select the market you want to bet on and then the result or outcome that you want to bet by clicking on the odds that are on offer.
Your selection will then be added to the 'Bet Slip'. Simple click on the Bet Slip button and the details of your wager will appear from right of screen. To place your bet you simply enter how much you would like to bet on this result into the 'stake' field.
Once you have selected and entered your stake, click the green Place Bets button. If you have enough funds in your William Hill account to cover your chosen stake, your bet will then be confirmed. If however you do not have the funds required to meet your desired stake, you will be given a warning that you do not have sufficient funds in your account. At this stage you may deposit funds into your account or cancel your bet.
William Hill Withdraw
Withdrawing funds from your William Hill account is a simple and most often a straightforward process. However, it should be noted that before you can withdraw any funds from your William Hill account, you must verify your account and identity.
How to withdraw from your William Hill account
Once William Hill have verified your identity, you will then be able to withdraw funds. Here's how to do it:
Log into your William Hill account, then click on your Balance displayed at the top of the screen. You will then have the option to Withdraw funds from your William Hill account.
William Hill offers customers a range of popular withdrawal methods. These include Bank Transfer, credit card, Pay Pal and Skrill.
Enter the amount of money that you would like to withdraw from your William Hill account as well as your preferred withdrawal method.
Depending upon how you have chosen to withdraw your funds, it can take anywhere between a few hours to a few days for those funds to become available to you. If at any stage of your transaction you have concerns please contact William Hill customer support for assistance.
Which withdrawal method is best for you? Here's a quick guide to each withdrawal method available with William Hill.
William Hill Betting Customer Support
Important to any experience you may have with a given bookmaker is the availability and quality of customer support provided. William Hill's customer support can be contacted via the following methods:
You can also access a series of FAQs and customer guides by clicking on the 'Help' tab in the top right of your screen.
Responsible Gambling at William Hill
Although not displayed prominently on site, William Hill does have a dedicated and detailed guide to Responsible Gambling in Australia, offering customers a number of options and measures to take to make sure that gambling doesn't take over their lives.
William Hill gives customers the ability to set their own limits. You can set limits on how much you are able to deposit into your William Hill account as well as limits on how much you can lose. Limits can be set for periods of 1 to 7 days with a minimum of 7 days before you can either increase or remove any limits you have previously set.
William Hill customer may also employ Self-Exclusion, which essentially locks you out of your account for a given period of time or a permanent exclusion.
For more information on problem gambling visit our Responsible Gambling Guide.
3 Things Users Like About William Hill
1 – Trusted Brand
The number one thing our users report when asked what they like most about being a William Hill customer is knowing that they are members of a well known and trusted brand within the betting industry. With its long history in the UK and now increasing popularity across the globe, William Hill is highly regarded for its customer service. From time to time disputes can arise between customers and their bookmaker of choice, and its at times like these that being a member of a trusted brand is appreciated.
2 – Click To Call
Similar to other industry leaders such as bet365 and Ladbrokes, William Hill have recently introduced their own streamlined live in-play betting feature. They call it Click To Call and it's proving to be a very popular feature. Now William Hill customers can place live bets with just a few clicks of their mouse, rather than the need to make a phone call to a customer service representative.
3 – Promotional Offers
William Hill offers new customers one of the best sign up offers in the betting industry, with users able to claim up to $500 in bonus bets when using our exclusive promotional code MAXBET. Many of our users made a special point of this, telling us that they feel that William Hill's first bet bonus is one of the best offers currently available.
Not only does William Hill have one of the most generous sign up offers in the betting industry, but they also have a great range of promotional offers. You can access them via William Hills promotions page where you will be able to see what offers they have for current as well as upcoming sporting events plus their full range of regular horse racing bonuses.
3 Things Users Don't Like About William Hill
1 – No Cash Out
While a number of bookmakers such as bet365 and Ladbrokes have recently introduce a Cash Out option for their customers, William Hill is yet to implement a similar feature for their Australian customers. This is of course disappointing as a Cash Out feature would certainly add value for William Hill users, giving them the chance to close a bet prior to the conclusion of a given sporting event or race, and in doing so, providing customers with more control over their betting. We hope I won't be too long before William Hill follow other industry leaders and introduce their own Cash Out feature.
2 - Account Restrictions
Disappointingly William Hill has been criticised by customers who have shown the potential to be profitable long term winners, with many reporting that they have had either their stakes for particular markets reduced or in some instances have had their accounts closed. This is unfortunate and something we have taken up issue with on behalf of our community members, but it should also be pointed out that William Hill do detail in their terms and conditions that their site and service is for the purposes of recreational punting reserving them the right to manage customer accounts accordingly.
3 – No Live Streaming
Another disappointing aspect of William Hill's Australian site is that there is currently no live streaming of sporting or racing events available. With many bookmakers such as bet365 and Sportsbet offering customers live streams of a range of popular events, William Hill is yet to introduce a similar feature for their Australian customers. We are hoping that it won't be too long before William Hill live streaming is available.
10 Frequently Asked Questions and Answers
1 – What is the William Hill bonus code?
There is no William Hill bonus code. To claim your $500 in bonus bets, simply sign up with William Hill, deposit and place your first bet.
2 – What is the difference between a bonus bet and deposit bonus?
While some bookmakers such as bet365 offer a sign up bonus providing you with a bonus on top of your initial deposit, William Hill rather offers new customers a bonus bet. So what's the difference? Well, rather than applying to your first deposit, William Hill's bonus bet applies to your first bet, matching it 100% up to the value of $500.
3 – What is required to claim my William Hill Bonus Bets?
It's really very simple. To claim your William Hill Bonus Bet, you have to first sign up and create an account with William Hill. Then when prompted, deposit funds into your account. Once your account is funded, simply place your first bet. Once you have done this, William Hill will match the stake of your first bet with free bets up to $500 within 24 hours.
It should be noted that this does not mean your first bet has to be $500. It simply means that the limit of your William Hill Bonus Bet is up to $500. So what does this mean exactly? Let's say your first bet is $600. If this is the case, you will receive the full $500 maximum bonus bet. But if on the other hand your first bet is $100, your bonus bet will only be $100.
4 – Why does William Hill offer new customers a 100% bonus bet up to $500?
If you've been watching televised sport, in recent years you will have noticed just how competitive the betting industry has become in Australia. William Hill offers new customers a 100% bonus bet up to $500 so as to attract new customers.
5 – How can I contact William Hill customer support?
There are a number of ways that you can contact William Hill customer support.
6 – What sports can I bet on at William Hill?
William Hill offers a superb range of sports and betting markets for you to bet on. You will find the following sports available at William Hill: American football, Australian rules football, baseball, basketball, boxing, cricket, cycling, darts, elections, entertainment, financials, greyhound racing, golf, harness racing, horse racing, ice hockey, martial arts, motor sport, netball, rugby league, rugby union, snooker, soccer, surfing, tennis.
7 – Can I bet on my mobile with William Hill?
Yes, William Hill offers users both a mobile version of their site plus the William Hill app which is available on the following platforms:
8 – Does William Hill offer live streaming?
Disappointingly William Hill's Australian site currently has no live streaming of sporting or racing events available. We are hoping that it won't be long before William Hill provide a live streaming service.
9 – Does William Hill offer a Cash Out feature?
William Hill is yet to implement a Cash Out feature for their Australian customers. This is disappointing for William Hill customers as a Cash Out feature would give users the opportunity to close a bet prior to the conclusion of an event. We are hoping it won't be long before William Hill joins other industry leaders and introduce a Cash Out feature of their own.
10 – Does William Hill currently offer a streamlined live betting feature?
Yes, William Hill has a streamlined live betting feature they name Click To Call. What is Click To Call? It's a feature that allows William Hill customers to streamline their in-play betting without having to make a phone call in order to place any live in-play bets. It now only takes a few clicks to place your live in-play bets at William Hill.
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Over $3,000 In Bonuses Currently Available
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