Which Bookmaker has the Best Mobile Betting App?
Mobile betting has certainly invigorated the world of bookmakers in recent years. A huge number of punters now place their bets using their mobile device. Most bookmakers in the UK offer a dedicated betting app, with customers able to access their full betting account without the need to visit a high street bookie or being chained to their desktop.
This bookmaker comparison is going to explore what makes the best mobile betting apps. We’ll show you what to look for in a mobile betting app and where you can find the best bookmakers before you start mobile betting.
The following is based on data we gathered between 5th and 27th May 2019.
Best Bookmakers Before You Start Mobile Betting: What We Looked For
Now, it’s important to point out that our mission isn’t to present to you the best mobile betting app. Instead, we’re going to compare a variety of the best mobile betting apps, testing a range of categories.
In particular, we’ve examined how user-friendly each betting app is, on both iOS and Android devices. We’ve analyzed ease of use and more in order to display what you should look for in the best bookmakers before you start mobile betting.
So, which operators have we examined in this bookmaker comparison? We’ve analyzed the offerings from 25 of the top UK bookmakers, as shown in the table below.
What did we actually test for our best mobile betting app review? The criteria we analyzed consisted of the following:
- App Store Rating
- Location Message
- Number of Reviews
- Size of App
- Number of Languages
- Number of Updates (iOS only)
- Ranking in Category Sport In App Store (iOS only)
Why these categories? Each aspect is important to an overall user experience. We’ve included customer reviews into our research too, to provide a well-rounded report with views from other users.
Top Bookmakers: Best Mobile Betting App
After researching our named bookmakers and gathering all relevant information, we were able to develop a list of those bookmakers that offer the best mobile betting app experience. This includes results for both iOS and Android betting apps.
Our top five bookmakers for best mobile betting apps are as follows:
Coming out as our overall number one pick, Sky Bet have impressed us with their general app experience. It seems we’re not the only ones who admire the Sky Bet mobile experience, with customer ratings on both iOS and Android devices extremely high.
SkyBet are ranked in overall third place in the sport category for Apple users, the highest of all bookmakers we researched for this article.
There’s only one language available using the Sky Bet app, but this is the only category where this operator scored significantly lower than their competitors.
Whether you’re a seasoned bettor or otherwise, Paddy Power are one of the most well-known bookmakers around. Their irreverent humour in their advertisements to unique bonus opportunities, Paddy Power aren’t shy in breaking the mould.
Their style is far more than just a gimmick, though. As you can see from our results, Paddy Power offer an excellent mobile experience too, coming up just behind our leaders in second place.
The data we gathered for this review show it was a tight race between Paddy Power and Betfair for second place. Last year’s joint winners Betfair find themselves drop to third place this time around, so what’s gone wrong?
Well, nothing. Betfair still offer an excellent sports betting mobile app experience. Scoring highly in overall user reviews, there have been four updates of the app in the last six months. This may have lead to problems for some users, but they do score highly in overall reviews.
Betfair also offer their app in more languages than most other mobile betting apps we’ve analysed, with 12 available on the iOS app and six for Android users to choose from.
Just shy of our top three is Betway. This may be a surprise to see Betway challenging some of the more established operators, but not to us. From our previous bookmaker comparisons, we’ve seen that Betway have performed well across numerous categories, putting some of the big names in the business to shame.
So, what makes Betway score highly in our best mobile betting app review? It may be one of the smallest apps we’ve researched, but this app still offers plenty of functionality.
In particular, the iOS version of their app scores incredibly highly. We’ll come to this shortly.
Making up our top five is the established Ladbrokes. One of the most famous bookmakers on UK soil and beyond, Ladbrokes also offer one of the best mobile betting apps around.
Other users agree too, with Ladbrokes coming in a respectable 12th place in the sports betting category on iOS. Their overall user rating for both Android and iOS users is impressive too.
Providing a user-friendly, accessible mobile betting app, Ladbrokes round up our top five nicely.
Best Bookmaker Apps For iOS
As well as providing you with a general overview to the best mobile betting apps, we’ve separated iOS and Android to see if there’s any changes to our overall top five. On occasion, some mobile apps work better on a particular operating system.
Why is this the case? Well, there are a few reasons for this. It appears that iOS apps are easier to develop, and with Apple’s focus on intuitive design and interaction, they tend to provide a more intuitive and user-friendly experience. This can make a betting app work much more seamlessly on an iOS device, rather than an Android offering.
Android apps are much more complicated to develop, with the need to create an application that can work on a multitude of devices. IOS apps only need to focus on building an app that works on an Apple device.
Below, we’ve listed our top five iOS mobile betting apps.
- Paddy Power
So, Betway take the crown for best iOS mobile device. As you can see in the table below, they don’t make our top five for Android? Why? It seems that the focus for Betway was to develop a fully functional app with a great design and ease of use. This is much easier to achieve on Apple devices.
Best Bookmaker Apps For Android
The list below displays our top five mobile betting apps for Android devices.
- William Hill
- Paddy Power
SkyBet top our Android table, and they performed well in our iOS tests too. One of the most popular online bookmakers in the UK today, it’s important Sky Bet cater to as many customers as possible, which they achieve by offering two separate fully functional apps – one for iOS and one for Android.
Our overall aim for this bookmaker comparison was to examine the ease of use of each mobile app. How smooth is the interface? How easy is it to navigate through the site? Can you place bets easily? All of our top five bookmakers scored highly in these categories.
The first interesting aspect we found for this best mobile betting app review is that it appears obvious general users look for similar criteria as we do. All bookmakers that have scored highly here have also scored highly in the user review categories.
There are exceptions to this, though. The mobile betting apps offered by Sportingbet and LeoVegas, for example, scored highly in the user review category too.
Our second observation is that those apps that get updated frequently tend to have scored highest in our bookmaker comparison. This is an important aspect, regular updates show that the operator in question are always trying to provide a better mobile experience.
The size of the app also plays a big part in the overall user experience. It’s frustrating when you attempt to download an app but its size requires you to remove or delete other applications you have on your device. Generally speaking, the best mobile betting apps tend to be reasonably small, streamlined as much as possible to make it easier for users to download.
We’ve also found that while Sky Bet reign supreme overall, it’s Betway who scored highest in our iOS-specific research. Betway may not be the first bookmaker you think of when you’re looking to download a betting app, but coming top of our iOS list and fourth overall means they should be considered as serious competition to some of the more famous names.
The best mobile betting apps allow you full access to everything the desktop version has to offer. If you’re planning to do most, if not all, of your betting via smartphone or tablet, it’s vital you find a bookmaker who can provide a seamless betting experience.
To find the best bookmakers before you start mobile betting, you can use the details we’ve provided here to help you make an informed decision.
Of course, there are other aspects that make a good bookmaker. Try our other bookmaker comparisons to see which operators offer an excellent all-round mobile betting experience.