In our comprehensive Ladbrokes review and user guide we will cover everything you need to know about this highly regarded UK bookmaker and emerging giant of the Australian betting industry, from how to create a Ladbrokes account, to placing your first bet, the markets they offer, how to enjoy Ladbrokes' great range of customer features plus much much more.
Our Ladbrokes review and user guide has been developed with you, the punter in mind. We've researched every aspect of their service to help you decide if Ladbrokes meets your betting needs and how to make the most of each of their features and offers.
What you will find in our Ladbrokes review:
Ladbrokes was founded in 1886 by Schwind and Pendleton working as commission agents for horses trained at Ladbroke Hall in Worcestershire, England. When the UK government legalised betting shops in 1961, the company used profits raised from the traditional areas of their business to establish a chain of betting shops across England. In September of 2013, Ladbrokes launched operations in Australia.
Ladbrokes offers customers an excellent range of sports markets to bet on both pre-match and in-play, from the most popular sporting leagues and tournaments in Australia such as the AFL, NRL, A-League, Super League and of course, horse and greyhound racing, to the most popular leagues and competitions around the world such as the English Premier League, Champions League, NFL, NBA and international cricket. Ladbrokes also delivers a great list of obscure sports leagues to bet on. So if there's a sport event you're thinking of betting on, there's an excellent chance Ladbrokes has a market available for you.
Ladbrokes Facts & Figures
Company: Ladbrokes plc
Head Office: Imperial House, Harrow, UK
Founded: 1886 (Australia 2013)
Sports Betting License: Australia’s Northern Territory Government.
Customers: 18 million worldwide
Signing Up With Ladbrokes
Before you can bet with any online bookmaker you have to first sign up and create an account. This is in most cases a simple process through which you will be required to share some basic personal information.
So how to sign up with Ladbrokes? It's simple and our step by step Ladbrokes sign up guide will walk you through this process.
When you visit Ladbrokes you will see a number of green 'join now' buttons displayed. Simply click one of these links and you will be taken to the Ladbrokes registration page.
The registration page will ask you to provide particular pieces of personal information such as your name, date of birth, address, phone and email address. You will also be required to select a username and password. If at any point you have any questions or issues, you can contact Ladbrokes customer service via either email at [email protected] or phone 1300 523 276.
Once you have provided all the required information, click the green Join Now button at the bottom of the registration form. You will then have the chance to deposit funds into your Ladbrokes account. (We will discuss the range of deposit methods available to Ladbrokes customers later in our review). If you do not want to deposit funds at this time, simply click the “I'll do this later” link.
Once you have made your first deposit, you will then be ready to start betting with your Ladbrokes account.
Ladbrokes App & Mobile Betting
Many punters are now using their mobile device to place bets and with the always increasing popularity of in-play live betting, the popularity of mobile betting is certain to continue. Crucial to an enjoyable live betting experience is having a dependable mobile platform to bet with and the Ladbrokes App delivers this.
Download the Ladbrokes App
The Ladbrokes mobile app is available for the following platforms and can be downloaded via the Ladbrokes website:
What is the Ladbrokes Card?
The Ladbrokes Card is a great feature giving customers access to their winnings instantly as cash from any ATM, the opportunity to make point-of-sale purchases as you would with any EFTPOS, Visa debit card or Paywave.
How can you get a Ladbrokes Card?
It's simple. To qualify for a Ladbrokes Card, you must first have a verified Ladbrokes account. Once your account is verified, apply for your Ladbrokes Card via the My Account link. Once you have applied, you will receive your Ladbrokes Card in the mail within 10 business days.
Activating your Ladbrokes Card
Once you receive your Ladbrokes Card, it will need to be activated. You will receive an activation letter with your card that will contain the PIN number, activation code with your Ladbrokes Card attached. Go to the Ladbrokes Card area in the My Account section, enter your activation code in the box to the right and then click the Activate button.
How to use your Ladbrokes Card
When logged into your account, visit your My Account section, then Withdraw and select Ladbrokes Card as your withdraw option. Each transaction will require SMS code verification via your registered mobile phone number. Once verified your funds will be available instantly.
You can use your Ladbrokes Card at any ATM, VISA payWave, VISA or EFTPOS terminal where prepaid cards are accepted by Australian retail outlets or online stores. Please note that your Ladbrokes Card is not a credit card but rather a pre-paid Visa debit card.
You can also transfer funds held on your Ladbrokes Card into your Ladbrokes account, which will be immediately available to place bets with.
Ladbrokes Card Limits
The maximum that you can load onto your card per transaction is $5,000 with a maximum of $5,000 that can be held on your card at any one time. The minimum load is $20.
The maximum ATM withdrawal is $1,000 while the maximum transaction and daily limit for point of sale purchases is $5,000.
There are also PayWave limits, with a transaction limit of $100, a daily limit of $300 with a maximum 5 transactions per day.
Full details can be found via the Ladbrokes Card FAQ.
Ladbrokes Card Help
If you have any issues with your Ladbrokes Card, contact Ladbrokes customer service via phone 1300 523 276 or email via [email protected]
Ladbrokes Cash Out
Ladbrokes Partial Cash Out now gives you the chance to manage your position in-running. You can now cash out and claim a portion of your winnings while leaving a portion of your stake in play. Let's say you have placed a 6 leg multi. Your first 5 legs have all come in and now you have the nervous wait on the final result. Now with Ladbrokes Cash Out you can either let it ride, or claim a portion of winnings before the final result is determined. Ladbrokes Cash Out now gives you greater control.
Ladbrokes is now available on select markets, including racing, fixed odds multi bets and single sports bets. Unfortunately, Cash Out is not available on exotics, handicaps or novelty markets. If you're not sure if your event has Cash Out available, just look for the Cash Out logo.
Live Streaming at Ladbrokes Betting
Ladbrokes' offer their customers live streaming broadcasts for a range of different sporting events around the world. As a Ladbrokes' customer you can watch live soccer games across a variety of leagues as well as tennis and basketball just to mention a few.
Ladbrokes Live Streaming Access Requirements
While it's free to access Ladbrokes' live streaming service, users must have a funded and verified Ladbrokes account or have placed a bet within the last 24 hours.
Ladbrokes Odds & Markets
Ladbrokes offers odds across a range of sports and markets are competitive by industry standards. AFL punters can get match game lines at odds of 1.91 while NRL punters can get match game lines at odds of 1.92. Ladbrokes customers can get similarly competitive odds on other markets including major European soccer leagues and tournaments, the NFL, NBA, MLB and NHL. Tennis punters will likely be a little disappointed with Ladbrokes odds, with game handicaps offered at odds of just 1.83 on major tournaments.
Depositing funds into your Ladbrokes account is an easy and simple process. There are a number of deposit methods available for Ladbrokes customers.
How to deposit with Ladbrokes
Which deposit method is best for you? Here's a quick reference guide to each deposit method available with Ladbrokes:
Placing a Bet with Ladbrokes
Thanks to their user friendly interface, placing a bet with Ladbrokes is simple. To prove how easy it is, we have put together a step by step quick guide to placing a bet with Ladbrokes.
Log into your Ladbrokes account. If you haven't yet created a Ladbrokes account, follow our quick guide to creating an account here.
Select between Racing, Sports or Novelty markets from the tabs located across the top of your screen, then select the sport that you want to bet on from the menu listed on the left sidebar.
When you have found the sport that you want to bet on, select the league, competition or tournament that you wish to bet on from the list displayed.
Once you have located the event you want to bet on, you will be offered a list of the markets available to you. Select the market you are wishing to bet on, followed by the result or outcome that you want to bet by clicking on the odds offered.
Your selection will then appear in your 'Quick Bet' slip. You can select the stake that you wish to bet from the options available and click the green Quick Bet button. Alternatively, you can add the selection to your 'Bet Slip' and it will appear in the Ladbrokes bet slip across the top of the screen.
Once you've entered your stake, click the green 'Place Bets' button. If you have enough funds in your Ladbrokes account to cover the stake you are wanting to bet, you will then be asked to confirm your bet. If you do not have the funds required to meet the stake you wish to bet, you will receive an alert informing you.
It's also worth noting that on occasion, especially in the case of live in-play betting, the odds offered may change before you have the opportunity to confirm your bet. If this does happen, you will be asked if you wish to bet with the revised odds or you will be given the chance to cancel your bet.
You shouldn't have any issues withdrawing funds from your Ladbrokes account as it's a straightforward and easy process. But before you can withdraw any funds from your Ladbrokes account, you must first verify your account.
You can start this process by visiting your My Account section, then clicking the Verification Centre link displayed in the menu. You will then be required to provide documentation to verify your name, address and banking details.
How to withdraw from your Ladbrokes account
Once your Ladbrokes account has been verified, you will be able to withdraw your funds. Here's how:
Log into your Ladbrokes account and visit your My Account section. Then select Withdraw in the menu under Banking and Transactions.
Ladbrokes offers customers a range of withdraw methods, that include Bank Transfer, credit card, Skrill, Pay Pal, cheque and Ladbrokes Card.
Enter the amount of money that you want to withdraw from your Ladbrokes account as well as your preferred transaction method.
Depending upon the transaction method you have selected, it could take anywhere between a few hours to a few days for your funds to become available to you. Please note, that if at any time you have issues regarding the status of your withdrawal please contact Ladbrokes customer support for assistance via phone on 1300 523 276 or email via [email protected] .
Withdrawing via your Ladbrokes Card
Log into your Ladbrokes account and visit your My Account section, followed by clicking the Withdraw tab and select Ladbrokes Card as your withdrawal method. Each transaction will require SMS code verification via the mobile phone number associated with your Ladbrokes account. Once your transaction has been verified, your funds will be available instantly via your Ladbrokes Card.
Ladbrokes Customer Support
An important aspect of any bookmaker experience is the quality and availability of the customer support they provide. Ladbrokes offers customer support and can be contacted via the following methods:
Responsible Gambling at Ladbrokes
Ladbrokes offers a detailed Responsible Gambling section, listing a range of information and tools to assist customers who wish to keep their gambling in check. Ladbrokes currently allow customers to set pre-commitment and deposit limits, the ability for customers to self-exclude, either on a temporary or permanent basis, as well as providing additional information in relation to Responsible Gambling.
If you are concerned that you are losing control over your gambling Ladbrokes offer customers the ability to self-exclude from the site. To self-exclude, customers need to download and submit the Ladbrokes Self-Exclusion form or simply contact Ladbrokes customer support via phone on 1300 523 276 or email [email protected]
Ladbrokes pre-commitment limit allows customers to set the maximum deposit that they can make either daily, weekly or monthly. This limit can be set via your My Account page or by contacting Ladbrokes customer support. Deposit limits may be decreased at any time, however there is a seven day waiting period for any requested increases to deposit limits.
For more information on problem gambling visit our Responsible Gambling Guide.
Another criticism of Ladbrokes is the quality of their live streaming service. While Ladbrokes do provide live streaming for a range of sports, leagues and competitions, some users have expressed frustration as the quality of broadcasts as well as the difficulty in locating scheduling details, what broadcasts are upcoming and when they will be live. This is disappointing, but it's important that as a Ladbrokes customer, you make your thoughts heard on the quality of Ladbrokes live streaming by contacting their customer support via via [email protected]
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