William Hill Review

William Hill
18+ | Commercial Content | T&C's Apply | Play Responsibly
18+ | Commercial Content | T&C's Apply | Play Responsibly

William Hill Review

William Hill Review

In our detailed William Hill review and user guide you will learn all you need to know about one of the biggest bookmakers in the world and now the Australian betting industry, from how to sign up with William Hill, to placing your first bet, the markets you can bet on, how to enjoy William Hill’s excellent range of user features.

We have written our William Hill review and user guide with you, the punter in mind, researching each and every aspect of William Hill to help you decide if they meet your betting needs and how you can get the most out your betting experience.

What you will find in our William Hill review:

Introduction to William Hill Betting
  • William Hill Facts & Figures
  • Signing Up With William Hill
  • William Hill App & Mobile Betting
  • William Hill Live Streaming
  • William Hill Odds and Markets
  • What is William Hill's Bet In-Play?
  • How To Deposit at William Hill
  • How To Place A Bet
  • How To Withdraw at William Hill
  • William Hill Customer Support
  • Responsible Gambling at William Hill

    Introducing William Hill Betting

    Since being founded in 1934 by, you guessed it, William Hill, during a period where it was actually illegal to gamble in the UK. Ownership of the company has changed hands many times over the last 80 years, with the company now listed on the London Stock Exchange. In 2014, William Hill’s operating revenue was £1.61 billion generating a profit of £206 million. William Hill launched its Australian operations in 2008, and has since purchased Australian bookmakers Centrebet and Tom Waterhouse.

    As you would expect, William Hill provides customers a great range of sports to bet on both pre-match and in-play, from Australia’s most popular sporting leagues and competitions like the AFL, NRL, A-League, Super League not to mention horse and greyhound racing, to the most popular tournaments and leagues across the world such as the English Premier League, Champions League, NFL, NBA and cricket. William Hill also delivers an excellent list of more obscure sports leagues and tournaments to bet on. So if there’s a sporting event that you’re thinking of betting on, there’s a very good chance that William Hill has a betting market available for you.

    William Hill Facts & Figures

    Company: William Hill plc
    Head Office: Wood Green, London, UK.
    Founded: 1934
    Employees: 16,600 world wide
    Sports Betting License: Australia’s Northern Territory Government.
    Customers: Millions worldwide
    William Hill Promo Code: No bonus code needed.

    Signing Up With William Hill

    Before you can place bets with any online bookmaker, your first task is to register an account with them. This is often a simple process through which you will be asked to provide some basic personal information.

    So how to sign up with William Hill? It’s easy. Our step by step William Hill sign up guide will take you through the process.

    Step 1

    When you first visit William Hill you will see a gold of ‘Get Started’ link displayed in the top right corner of the page. Simply click on this link and the William Hill registration page will open for you.

    William Hill join

    Step 2

    The William Hill registration page will ask you to provide certain pieces of personal information such as your name, date of birth, address, phone and email address. You will also be required to select a username, password and agree to the site’s terms and conditions. If at any stage of the registration process you have any questions or issues, click the ? Tab in the top right of the screen and a number of help options will be provided including online chat, free call as well as email.

    Step 3

    Once you have provided all the personal information required, click the green button at the bottom of the registration page. You will now be given the chance to deposit funds into your William Hill account. (We will cover the deposit methods available to William Hill customers later in this review).

    Sign Up With William Hill

    William Hill App

    These days, more and more punters are using their mobile device to bet with. Coupled with the always increasing popularity of in-play betting, the union of mobile devices and sports betting is set to continue to evolve. Key to an enjoyable live betting experience is a dependable mobile platform and William Hill mobile delivers this.

    Betting with William Hill mobile

    The William Hill app also provides you with the latest William Hill promotions available.

    Download the William Hill App

    The William Hill mobile app is available for the following platforms:


    William Hill mobile app

    William Hill Live Streaming

    William Hill now offers a supreme live streaming service, which is what you would expect from one of the world’s leading bookmakers. There’s currently a great range of sporting events available to view each day, live thanks to William Hill.

    To access William Hill’s live streams, you will need a William Hill account. If you are yet to register with William Hill, sign up with William Hill now. Once your registration is complete and your account verified, log in to your William Hill account. To access William Hill live streams your account must have a positive balance or you must have placed a bet within the previous 24 hours. That’s it!

    Please note that William Hill’s Live Streaming service is at this time only available via your desktop. But we have been informed that William Hill’s live streams will soon be available via both the William Hill App as well as the mobile version of their site.

    So you’re probably wondering what sporting events you can enjoy via William Hill’s live streaming service. You can currently enjoy an excellent menu of sporting leagues such as NBA basketball, soccer leagues such as the English Championship, Ligue Un, Primera Division, Segunda Division, Chinese Super League, the English League Cup soccer, Liga MX and the Indian Super League. To view the full schedule of upcoming events at William Hill simply visit their detailed Live Streaming schedule.

    Join William Hill now and watch live sport

    What Is William Hill’s Bet In-Play?

    As many of you reading this review will already know, it’s currently not possible to bet live in-play in Australia directly across the internet, with the current requirement being to make a phone call to a bookmaker in order to place any live in-play bets. William Hill have recently introduced Bet In-Play as a means of working around Australia’s outdated sports betting legislation.

    What is Bet In-Play? William Hill’s Bet In-Play allows their customers to streamline their in-play betting without the need to make a phone call to place their live in-play wagers. It now only takes 5 steps to place your live bets at William Hill.

    So how does William Hill’s Bet In-Play work? It’s simple. Firstly, make your selections and fill out your William Hill bet slip as you normally would. Then click the green Call To Place Live Bet button.

    To use William Hill’s Bet In-Play feature, you must have your computers’ microphone enabled on your internet browser. If you are have any issues enabling your microphone, William Hill provides a guide to assist you. The key is that by allowing William Hill to access your microphone, in doing so you are satisfying the ‘phone call’ requirement for legal live in-play betting.

    Once you have clicked the Bet In-Play Live Bet button, your bet will be read to you via an automated voice call. At this point you may cancel your bet, have the details of your bet replayed or confirm your bet by clicking the Confirm button. You bet will then be accepted and confirmed. So as you can see, it’s a far more streamlined process than making a telephone call.

    William Hill Betting Odds

    While William Hill do not offer the best odds in the betting industry their odds are certainly competitive by Australian bookmaker standards. AFL punters can receive match game lines at odds of 1.91 while point totals lines are available at odds of 1.88 with head to head odds for AFL matches listed at similar commission rates. If you are a NRL punter, game lines are available at odds of 1.91 with point totals lines available at odds of 1.90.

    William Hill customers can bet on other popular markets such as European soccer leagues and competitions, US sports such as the NFL, NBA, MLB and NHL at similarly competitive rates. Tennis punters however may be a little disappointed with the odds offered by William, but with game total lines priced at odds of 1.88, William Hill tennis odds typically out price other major bookmakers.

    William Hill Deposit

    Funding your William Hill account is an easy and fairly straightforward process, with a number of popular deposit methods available for William Hill customers. These include credit card, Poli, PayPal, Skrill, Bpay, Bank EFT and Master Pass.

    How to deposit with William Hill

    William Hill deposits

    Depositing via Bank Transfer

    You may deposit funds directly into your William Hill account via your online banking account, using your William Hill account number. You can do so via either:

    National Australia Bank
    Account: William Hill Australia Trading Pty Ltd
    BSB: 085-933
    Account Number: 54-276-0186
    Reference: 773018-(your William Hill pin number)

    Placing a Bet with William Hill

    Thanks to a user friendly interface, placing a bet with William Hill is simple. How simple? Well to prove just how simple it is, we have put together a quick step by step guide to placing a bet with William Hill.

    Step 1

    Log into your William Hill account. If you have not yet created an account with William Hill, follow our quick guide to registering an account here.

    Step 2

    Links to popular markets such as Horse Racing, Greyhounds, Harness Racing, Australian Rules Football, Rugby League and Tennis are displayed across the main header. You can select any of these sports or you can click the All Sports button on the far right of the main header to see every sport available at William Hill.

    Step 3

    Once you’ve selected the sport you want to bet on, select the league or tournament that you are interested in from the list provided. Once you’ve found the market you’re interested, click on it.

    Step 4

    When you have found the particular event you want to bet on, a list of markets available for that event will be displayed. Select the market you want to bet on and then the result or outcome that you want to bet by clicking on the odds that are on offer.

    Step 5

    Your selection will then be added to the ‘Bet Slip’. Simple click on the Bet Slip button and the details of your wager will appear from right of screen. To place your bet you simply enter how much you would like to bet on this result into the ‘stake’ field.

    Step 6

    Once you have selected and entered your stake, click the green Place Bets button. If you have enough funds in your William Hill account to cover your chosen stake, your bet will then be confirmed. If however you do not have the funds required to meet your desired stake, you will be given a warning that you do not have sufficient funds in your account. At this stage you may deposit funds into your account or cancel your bet.

    William Hill Withdraw

    Withdrawing funds from your William Hill account is a simple and most often a straightforward process. However, it should be noted that before you can withdraw any funds from your William Hill account, you must verify your account and identity.

    How to withdraw from your William Hill account

    Once William Hill have verified your identity, you will then be able to withdraw funds. Here’s how to do it:

    Step 1

    Log into your William Hill account, then click on your Balance displayed at the top of the screen. You will then have the option to Withdraw funds from your William Hill account.

    Step 2

    William Hill offers customers a range of popular withdrawal methods. These include Bank Transfer, credit card, Pay Pal and Skrill.

    Step 3

    Enter the amount of money that you would like to withdraw from your William Hill account as well as your preferred withdrawal method.

    Step 4

    Depending upon how you have chosen to withdraw your funds, it can take anywhere between a few hours to a few days for those funds to become available to you. If at any stage of your transaction you have concerns please contact William Hill customer support for assistance.

    Which withdrawal method is best for you? Here’s a quick guide to each withdrawal method available with William Hill.

    William Hill Betting Customer Support

    Important to any experience you may have with a given bookmaker is the availability and quality of customer support provided. William Hill’s customer support can be contacted via the following methods:

    Free Phone: 1800 007 238
    Email: [email protected]
    Live Chat
    Twitter: @WillHillAus
    Postal Address: PO Box 700, Parap, NT, Australia, 0804.

    You can also access a series of FAQs and customer guides by clicking on the ‘Help’ tab in the top right of your screen.

    Responsible Gambling at William Hill

    Although not displayed prominently on site, William Hill does have a dedicated and detailed guide to Responsible Gambling in Australia, offering customers a number of options and measures to take to make sure that gambling doesn’t take over their lives.

    William Hill gives customers the ability to set their own limits. You can set limits on how much you are able to deposit into your William Hill account as well as limits on how much you can lose. Limits can be set for periods of 1 to 7 days with a minimum of 7 days before you can either increase or remove any limits you have previously set.

    William Hill customer may also employ Self-Exclusion, which essentially locks you out of your account for a given period of time or a permanent exclusion.

    For more information on problem gambling visit our Responsible Gambling Guide.


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