William Hill

William Hill
New customers only | Commercial content | 18+ age limit | T&Cs apply

William Hill Offer Details

Bonus Offer Terms:Details:
Bonus Type: Free Bets
Bonus Amount: 3 x £10
Minimum Deposit: £10
William Hill Promo Code: Use link below
Terms&Conditions: 18+/New Customer Only/Read all T&C
bettingexpert Rank: 5/5
bettingexpert Offer:

Get 3 Free Bets

Claiming your bonus bets is easy.

Once you visit William Hill via the green button on top of this page, click the Join Now button, your browser will be directed to the WH registration page. Complete the WH customer registration form, confirm and make your first deposit.

Place your first bet. To qualify for the bonus, your first bet must be at odds of at least 1.20 with your stake at least £10.

Once your first bet has been settled, William Hill will credit your account with 3 free bets each to the value of £10, giving you a total sum of £30 to bet with.

To learn more, read our detailed guide to claiming your bonus bets.

William Hill ACCA Insurance Best Bet

William Hill Review - Acca Five

The William Hill promo ACCA Insurance is here and it's better than ever! Now available on ALL sports that William Hill offer odds on.

How William Hill Acca Insurance Works

Place a five+fold accumulator and if one leg lets you down you receive your stake back up to £20!

Markets that qualify for this offer can vary from sport to sport, so make sure you read the terms and conditions. Minimum odds on each selection must be 1/5 (1.2). A maximum of £/€20 can be earned per day. Other terms and conditions apply.

Let's take a look at the the next set of Coupe de France fixtures. Note that odds are subject to change.

This weeks Acca Insurance Best Bet

  1. Colomiers v Sochaux WIN, Coupe de France, 23 January 17:30 GMT
  2. Chateauroux WIN v Chambly Thelle, Coupe de France, 23 January 17:30 GMT
  3. Bourg-en-Bresse v Toulouse WIN, Coupe de France, 23 January 17:30 GMT
  4. Troyes WIN v St Etienne, Coupe de France, 24 January 17:30 GMT
  5. Montpellier WIN v Lorient, Coupe de France, 24 January 17:30 GMT

William Hill Best Bet Odds: 27.67/1

Looking for the best free Coupe de France betting tips? This week's best bet is all about France's premier cup competition, have a read of what our bettingexpert tipsters are predicting for the latest fixtures.

Want to learn more about betting on football? Try our How To Bet On Football guide, and in-depth and extensive guide to the best strategies to employ to make consistent profits when betting on this sport.

Good luck!

How to Sign Up at William Hill

William Hill Review - login and sign up

You'll find signing up for a new WH account to be a simple and effortless process. At the top right of the website you just have to click on the green button 'Join Now'. Next you'll be asked to provide basic personal information, and if at any point you have difficulty creating your new account customer services are easily accessible. They provide a detailed and searchable FAQ, and if that doesn't answer you questions, then there is a direct email option available too.

To learn more, please read our detailed guide to signing up with William Hill.

Mobile Betting

Do you need to place a bet on a game but you're on the move and can't get access to a computer? This is no longer an issue as you can bet live on all major sporting events with William Hill mobile betting.

Play from anywhere, around the clock and never again miss out on potential winnings. 

App Download

Where it really stands out from the rest of the competition is in their fantastic depth with downloadable mobile apps.

You can download a specific gaming William Hill app for sports betting, casino play, trading, bingo and more. One of the best features that makes the sports betting app a must have for punters is the fact that it guarantees best odds on all UK and Irish horse racing in association with the Racing Post - giving you the best insights to the top horses so you can always stay ahead of the rest, we love this!

To learn more, please read our detailed guide to William Hill mobile betting.

William Hill Review - Mobile app

Live Streaming

There's a reason why we've given Will Hill a full star rating and that's because it really does cater for not just sports betting customers, but also sport fans in general.

This is best reflected in their fantastic live streaming schedule or officially named WHTV Live Streaming. Offering (almost) live coverage (there's a small time delay of between 10 and 30 seconds) on football, horse racing, tennis, snooker, ice hockey, darts, basketball, cricket and rugby.

There's a full schedule listed on the Will Hill website (you must however be signed in and certain territory restrictions may apply depending on where you are logged in from)

To learn more, please read our detailed guide to William Hill live streaming. And to learn which bookmakers offer the best live streaming, read our guide to bookmaker live streams.

William Hill Radio

William Hill Review - radio

Possibly one of the most underrated, yet maybe one of the best features of this sportsbook is the fantastic William Hill radio station.

That's right an actual radio station broadcasting tips, previews and insights into on-going sporting events and more. There's even live in-play radio broadcasts during races and games, so if you're betting live you'll also have expert opinion ringing in your ears!

Live Betting

There's no doubt that live betting continues to grow in popularity. It fact it may be argued that most punters now prefer to bet in play than pre-match.

While they may be a traditional bookmaker, WH is ahead of the  game when it comes to live betting. You can bet in play at William Hill on virtually an unlimited range of sports and betting markets

Regardless of what sport or league William Hill have in play betting markets available for you to bet on right now. 

To learn more, please read our guide to William Hill live betting.

William Hill Cash Out

Have you ever been in the situation where you're waiting on one more result to go your way, the game's got to a point where you're no longer fancying your odds are going to return big for you?

Although potentially winning big on an acca bet you'd be smarter to quit while you're ahead. Luckily here you can do that, and we must say it's a much welcomed feature that will certainly please many online punters.

You can find the feature called 'Cash In My Bet', which gives you the opportunity to get out of a bet on the following sports: football, cricket, darts, basketball, boxing and tennis on single, multiple and in-play wagers.

How to Cash Out WH Bets

1. To start with, place your bet(s). You'll see the option to 'cash in' attached to the bet selection. Select this option.

2. Next navigate to ‘Open Bets' on your betslip. If you want to 'cash in' click to select and you'll be able to view your selection(s).

3. When you're viewing your selections you'll see ‘Cash In Value'. This is what you want to select if you want to cash out now. If this feature is accessible on the event/game your betting on then you'll see a 'Cash In' in green with the current value of your return.

It genuinely is as easy as that three point guide. We've tried it a couple of times and it really is a handy feature especially if you've thought about things carefully or you're a capable game reader. Sometimes things just aren't worth the risk and we're never going to promote risky betting here. We just want you to know how to play a smart game if needed!

To learn more, please read our detailed How To Cash Out guide.

William Hill Football Betting

William Hill Review - football betting

WH football betting is undisputed, it's the best place to find great odds, markets, specials and a whole host of great worldwide leagues and live in-play odds.

Not only is the depth of betting options an absolute treasure trove, but there are many other great, interactive features such as the WH football podcast where you can get ahead of the game by listening to expert previews on up-coming games.

There are also video previews, news highlights, a league table of the most popular bets being placed and a whole range of coupons to maximise your chances of winning while betting on William Hill football markets.

For the latest tips, visit the bettingexpert Football Tips list.

William Hill Review - Free betSuper Sub Goalscorer Bet - Football Special

In selected televised football matches this season, if the player you have bet on is substituted then your bet runs you onto the player who replaced him at the original price. If the sub scores, you win = super sub! (See website for applicable weekly matches in Europe, Premier League, Spain etc).

William Hill Review - Free betFootball Acca Insurance

Place a minimum 6 leg football accumulator with William Hill, and if your acca fails by one leg, WH will refund your stake up to the value of £50. (See website for applicable markets).

William Hill Horse Racing

Horse Racing at William Hill Sports

Watch live streams & catch up with their weekly horse racing podcasts

Racing is where William Hill Sports excels, offering a deep menu of markets for both horse racing and greyhounds. WH boasts a comprehensive menu of both English and Irish racing, with all race schedules listed, with an index listing both horses and jockeys.

WH also offer a range of horse racing special bets such as matchup betting, jockey contests as well as event specific specials.

William Hill Sports also offers Tote betting with live prize pool information readily accessible.

You can also watch live streaming video for races that you've placed a bet on, or if you prefer, you can follow races via live radio coverage.

We've also asked the opinion of our resident horse racing expert Stephen Harris for his take on WH's horse racing section...

"William Hill Sports have been one of the most successful companies in recent years, both in terms of overall profitability (putting Ladbrokes firmly in the shade) and in the growth in turnover they have managed."

"For racing punters WH offer a comprehensive and long established service, with all races priced up and, generally speaking, a decent size wager accepted from non-arb customers. They are rarely standout top offer or right up on the exchange prices, but tend not to move their markets quickly and are willing to stand their ground longer than the competition (notably in the bigger races on a Saturday or when Pricewise tips go out)."

"The website has improved considerably too in recent times, with a very simple to use format and navigating around it generally an easy process. Will Hill’s don’t try to compete with the ‘giveaway’ mentality favoured by some bookmakers, with free bets / cashbacks and various other gimmicks not in their modus-operandi."

"Rather, they offer stability and cater for big hitting players and recreational users with the same approach. An experienced trading team mean they offer an excellent ante-post service, which is always kept up-to-date with non-runners and offers an accurate guide as to what is fancied and likely to line up on the day. They use the fact that the company has existed for many decades means they can manage liabilities sensibly, and also control (rather than closedown) their warmest accounts."

"Whether you’re a novice punter or bigger player, a Will Hill’s account is well worth opening for all those interested in racing."

bettingexpert's William Hill Racing Ratings

Horse Racing Section Look 8/10
Size of Wager Accepted 8/10
Offers and Free Bets 4/10
Restrictions/Closing of Accounts 7/10
Competitive Racing Odds 9/10
Overall Rating Out of 50 36/50

For the latest racing tips, previews and offers, visit bettingexpert Racing.

Banking Options

Banking is simple and won't cause you any difficulty. Simply click on the 'My Account' tab along your status bar, and you will be taken to the your account page.

There you can manage all your banking as well as check current bonuses and manage your account information. 

To learn more, please read our detailed guide to WH banking.

How to Deposit

Click the on 'deposit' tab and you will be presented with all of your deposit options. They offer a range of deposit methods, including major credit cards and e-wallets such as Skrill, Neteller and PayPal (it's very nice to see the inclusion of PayPal here as it's not always so easy to find a sportsbook that offers it on both deposits and withdrawals).

William Hill Review - UK Deposit Methods

MethodTypeFeeProcess TimeMinimumMaximum
 William Hill Review - Banking Debit Card Free Instant 10 99,000 (per day max)
 William Hill Review - Banking Credit Card Free Instant 10 99,000 (per day max)
 William Hill Review - Banking eWallet Free Instant 10 30,000
 William Hill Review - Banking eWallet Free Instant 10 80,000
 William Hill Review - Banking eWallet Free Instant 10 5,500
 William Hill Review - Banking eWallet Free Instant 10 10,000
 William Hill Review - Banking eWallet Free Instant 10 200
 William Hill Review - Banking Bank Transfer Free Instant 10 750
 William Hill Review - Banking Bank Transfer Free 2-5 Banking Days 10 100,000
 William Hill Review - Banking Cheque Free 7-10 Banking Days 10 50,000

*For all deposit options go to their on-site FAQ section for complete details.

How to Withdraw

The sportsbook offers all popular withdrawal methods including all major credit cards, UK debit card, bank transfers, personal cheque, online money wallets such as Neteller, PayPal and Skrill.

William Hill Review - UK Withdrawal Methods

MethodTypeFeeProcess TimeMinimumMaximum
 William Hill Review - Withdrawal Debit Card Free 1-3 Banking Days 5 20000
 William Hill Review - Withdrawal Credit Card Free 1-3 Banking Days 5 20000
 William Hill Review - Withdrawal eWallet Free 1-4 Hours 10 37500
 WH Review - Withdrawal eWallet Free Within 24 Hours 5 25000
 WH Review - Withdrawal eWallet Free Within 24 Hours 10 5500
 WH Review - Withdrawal Bank Transfer Free Within 24 Hours 10 2000
 William Hill Review - Withdrawal Bank Transfer Free 2-10 Banking Days 25 100000
 William Hill Review - Withdrawal Cheque Free 5-28 Banking Days 100 50000

*For all withdrawal options go to their on-site FAQ section for complete details.

WH Customer Support

If you feel the need to speak to a customer support assistant over the phone you’ll be happy to know that there are a range of options available.

From the UK call them via: 0800 085 6296, for outside of the UK +44 870 600 0479, for mobile toll-free calls in the UK dial: 0300 123 0794 and for those with mobile freephone call: +800 3551 3551.

There’s also the option to talk via live chat or in written form with an online contact form.

Another option that you can to reach out (that we particularly like) is via Twitter using the handle @WillHillHelp, where a member of staff will get back to you in Tweet form accordingly.

WH Casino

You might also be interested to know that when you can also play on a huge selection of online casino games to compliment your online sport and event betting.

Better than trying to explain it here you can read our full WH Casino review at bettingexpert and make your own mind.

We even have an exclusive promotional offer to compliment your play at the casino so if you want to make even more money, check out our review and cash-in today.

Frequently Asked Questions about William Hill

We get a lot of questions from users about specific topics regarding bookmakers and William Hill sports betting is no exception.

We've put together a collection of the most frequently asked and popular questions, but if you're still in doubt about anything, get in touch or reach out to the bookmaker directly.

Do you have a WH promo code that I can use at sign up?

There’s nothing better than sharing exclusive deals with our users and if there were a William Hill promo code 2017, we' share it with. However there is currently no need for a William Hill promo code. You can claim the bonus, simply by clicking this link..

What is handicap betting and how can it be used effectively?

Handicap betting is one of the best ways to make a one-sided game become much for interesting and lucrative to a punter.

Effectively a handicap gives the ‘underdog’ in the match-up a points (or goals) advantage on the opposition. It can be found under many guises e.g. Asian handicap, Line Betting, Spread Betting and Points Betting.

Bookmakers like WH offer handicap betting on a large range of sports such as American football, basketball, rugby, tennis and to the delight of many, football too.

To learn more, please read our detailed guide to Asian handicaps.

What is the ‘Cash In My Bet’ Feature?

If you see the ‘Cash In My Bet’ feature on the site it is the same as what other bookmakers refer to as ‘cash out’, which ultimately means that you have the opportunity to close or settle your active bet at the then current value displayed.

Note that this option will only be available if your bet is still running and betting is still available (it won’t be in use if you’ve placed a bet using a free bet offer or any other running promotion).

To learn more, please read our detailed How To Cash Out guide.

Is there a minimum and maximum to what I can bet at William Hill Sports?

Yes to the first part of the question. According to the bookmaker’s help section there is a minimum bet of 3 pence for singles and 1 pence for multiple bets (or the same amount in your chosen currency if different from the UK).

A little more vague is the information regarding the maximum bet here, as the site states that it’s ‘determined on a bet by bet basis’, so if you really are going to bet big, then you need to check the maximum be allowed on a market to market basis. If you're unsure, reach out to William Hill customer support.

Can you explain reverse withdrawals?

Reverse withdrawals are very straightforward. Let’s say you’ve just withdrawn money from your account, but you’ve just seen a great looking bet that you want to jump on. If the withdrawal is still ‘pending’ you can reverse your decision to withdraw funds immediately. Your withdrawal request will be canceled and your funds will be credited to your account.

Our Expert's Verdict

William Hill provides you with possibly the best range of tools and features in the online betting industry.

Radio and video coverage of racing events, as well as selected William Hill football game TV stream coverage. There are detailed statistics and form guides available, as well as mobile access and William Hill betting calculators.

You can also add markets to your account's favourites and receive tips and listen to podcasts. One has to imagine what else you'll spend your time on once you're signed up here!

Don't forget to use the William Hill promo code 2017 when signing up!

Pros and Cons

  • Live streaming available.  
  • Established name in the business. 
  • Top promotions and odds available.  
  • No apparent referral program. 
  • Not available in certain countries. 
  • Despite sophisticated look, site layout could be modernised. 

Step by Step Guide

  1. To claim your 3 x £10 in free bonus bets go to William Hill.
  2. Click on the Join now button.
  3. Fill in the customer registration page.
  4. Confirm your registration and deposit £10 into your William Hill account.
  5. Place your first bet of £10
  6. Once your bet has been settled you will receive 3 x £10 free bets from William Hill.