How To Bet On Football


The sports betting industry is worth billions of pounds and football is one of the most popular sports to bet on. In this bettingexpert guide to football betting we'll show you how to maximise your chances of making profit when betting on football, how to bet on football successfully and how to bet on football online.

Betting On Football: An Introduction

Football is one of the most popular sports in the world and betting on football has become more widespread over the years, particularly with the development and continuing popularity of online bookmakers. There are hundreds of football matches to bet on every week right across the globe, with most bookmakers offering odds on all leagues, from English Premier League games to the Venezuelan Primera Division. With tons of markets available to bet on for each match it's difficult to know where to begin. With this bettingexpert how to bet on football guide, we'll show you that through sound betting techniques, the use of football betting strategy coupled with managing your bankroll and spotting value betting opportunities, you can consistently make profits betting on football.


1 - Betting On Football Online
2 - Football Betting Odds Explained
3 - Football Value Bets
4 - Football Betting Explained
5 - Best Football Betting Strategies
6 - Football Betting Excel Spreadsheets
7 - Selecting A Bookmaker For Football Betting
8 - Football Free Bets & Bookmaker Offers
9 - Football Live Streaming
10 - Following Football Betting Tips
11 - Summary


1 - Betting On Football Online

If you're new to football betting it's best to start with leagues that you know most about and where information is easily accessible. In Britain, the most popular leagues to bet on are of course the top four English divisions: the Premier League, the Championship, League One and League Two. The Scottish Premier League is also popular to bet on. This is because most bettors in Britain follow teams in these leagues and information such as match statistics, player statistics, form etc. are readily available in newspapers and on websites.

Top European leagues are also popular to bet on, such as Spain's La Liga, Italy's Serie A, France's Ligue 1 and Germany's Bundesliga. With these leagues possessing some of the world's most famous and successful football clubs, Barcelona, Juventus, Paris Saint Germain, Bayern Munich to name but a few, they are popular with bettors. Most bookmakers offer odds on matches from leagues far and wide, and it can be tempting to bet on a game that involves sides you know very little or nothing about, but even the most experienced gamblers steer clear of these. For example, if you were looking at betting on a Japanese J3 league side that the bookmaker is giving odds of 1.33 you might think with odds so short it's sure to win, but if you don't know anything about the J3 league you wouldn't be able to judge if it's as sure-fire as the odds suggest. You would have to research both sides recent form, head to head records, injuries to key players etc. which can be difficult to find out. It's much easier to research matches that are in popular leagues where information is more readily available.

As well as league football, there are major competitions that are extremely popular to bet on. There are club tournaments, the most popular of which are the English FA Cup, Champions League and Europa League; and international tournaments such as the World Cup, European Championships, Copa America etc. If you are just starting out, it's best to stick to the league or competition you know the most about or where research is easy to find.

Top 10 Football Leagues To Bet On

LeagueBetting info
English Premier League 20 teams. 380 matches each season.
English Championship 24 teams. 552 matches + 5 playoff matches each season.
Spanish La Liga 20 teams. 380 matches each season.
Italian Serie A 20 teams. 380 matches each season.
French Ligue Un 20 teams. 380 matches each season.
German Bundesliga 18 teams. 306 matches each season.
UEFA Champions League 32 teams. 125 matches (excl. qualifying rounds) each season.
UEFA Europa League 20 teams. 204 matches (excl. qualifying rounds) each season.
Scottish Premiership 12 teams. 198 matches + 20 playoff matches each season.
Dutch Eredivisie 18 teams. 306 matches + 5 playoff matches each season.


2 - Football Betting Odds Explained

To make consistent profits when betting on football it's vital you understand the odds on offer. The most popular way of expressing odds in the UK is fractional odds, for example 2/1, 6/4, 9/2. However decimal odds, or European odds, are becoming more popular with many bettors finding decimal odds easier to understand. So for example 2/1 fractional odds becomes 3.00, 6/4 is 2.50 and 9/2 is 5.50. Many make the mistake of presuming odds of 2/1 when converting them to decimal odds would become 2.00, but this is wrong. The decimal odds show how much you would win if you were to bet a pound on those odds, so a win at odds of 3.00 would make your return £3, and 2/1 fractional odds show if you were to place a £1 bet you'd win £2, plus your £1 stake, making your return £3. To explain it in more simple terms, the decimal odds of 3.00 show the exact amount a £1 bet would return including your stake, so £3; the fractional odds of 2/1 show a £1 bet would result in a profit of £2, plus you'd get your stake back so 2+1=3 so again £3. For an easy way to work out the decimal football betting odds from the fractional football betting odds when you're just glancing at a betting slip, remember that odds of 1/1, or Evens, is 2.00 in decimal odds. Essentially the same, there is no monetary difference, just a different way of expressing odds.

Let's say West Ham United are playing Manchester City at home in the Premier League. West Ham are 5/2 to win the game. Put simply, if you were to put £2 on West Ham to win, you'd win £5 plus your £2 stake back so £7 in total. In terms of decimal odds, 5/2 is expressed as 3.50, so £2 at 3.50 wins £7, a profit of £5 plus your £2 stake returned.

Converting Odds


A problem with fractional odds for some people is they can appear confusing. Odds like 3/1, 4/1, even 7/2 can be understood quite easily, but many bets have odds like 9/5, 7/4, 11/4 etc. and it can be tough to work out how much profit you'd make if you were to place a bet at these odds and win. Many people like to convert these odds to the more simple decimal odds so they understand exactly how much they're in line to win if their bet was to come in. If you find a bet with odds of 9/5 for example, and want to convert this into decimal odds, there are many odds converter sites on the internet that can do this for you.

You can however work it out manually. To convert 9/5 into decimal odds you divide the top fractional number by the bottom fractional number and then add one, so to convert 9/5 into decimal odds it would look like this:

(9 divided by 5) + 1 = 2.8

So through this we can see that fractional odds of 9/5 is 2.80 in decimal odds, and a £1 successful bet would return £2.80, your £1 stake plus £1.80 profit. For ease and consistency I will refer to decimal odds throughout the rest of this article.

Now we have understood different ways of expressing odds and what they mean in monetary terms, it's important to understand what odds actually are. Odds reflect the probability of an outcome of a particular event. Let's say I had two marbles in a bag, one blue marble and one red marble. I'm not going to look inside the bag, I'm just going to put my hand in the bag and pick one out. Now, as there are only two marbles in the bag, one blue and one red, the probability of me picking out the blue marble is 50%. Equally, the probability of me picking out the red marble is also 50%. In terms of odds, this is expressed as 2.00. To work out the probability of this event occurring using the odds we can use a simple calculation:

Implied probability = 1 / decimal odds

So in our marble example, there is a 50% chance of either marble being chosen. i.e 1 divided by 2.00 = 0.50.

Now, let's use our West Ham United v Manchester City example. We've discussed that the odds of West Ham winning the game are 3.50. To work out the implied probability of West Ham winning let's use our calculation:

1 divided by 3.50 = 0.2857

This shows that the implied probability of West Ham winning the match is 28.57%. Similarly, the implied probability of Manchester City winning the match will be calculated using the odds in the same way:

1 divided by 1.57 = 0.6364

So again, using this calculation we can work out the implied probability of an event occurring using the odds that the bookmaker is offering, and we can then use this information to decide whether a particular event is worth betting on.

For more advice on betting odds and what they mean take a look at these articles:

How To Convert Odds To Probability
Betting Odds Explained


3 - Football Value Bets

The key to making consistent profits from betting is finding what we call value bets. A value bet is when we believe that the chances of a particular event happening are better than the odds are suggesting. This is where your knowledge of football comes into play. Let's use two different teams for our next example. Liverpool are at home to Sunderland in the Premier League. The bookies are offering odds of 1.50 for Liverpool to win, making them heavy favourites, and offering odds of 4.00 for Sunderland to win. Now, we know or have researched these two sides and the possible team line ups for this game and know that Liverpool will be without their leading goalscorer and their best defender for this game. We also know that Sunderland need a win to avoid relegation and their leading goalscorer will be starting this match. We believe through this information that Sunderland have a good chance of winning this game, making the odds of 4.00 worth betting on. This is just a basic example, there are many aspects to finding value bets that we will now discuss.

Let's use our marbles example from earlier. We have one blue marble and one red marble. As has been discussed, the probability of picking either the blue marble or the red marble is 50%. Now, we want to place a bet on picking out the blue marble. As there is an equal chance of picking the blue marble the odds should be 2.00. However, for the bookmakers have to make their commission, they wouldn't offer odds of 2.00, they would offer lower odds to increase the amount of money they make. Let's say that bookmaker 1 is offering odds of 1.90 for the blue marble to be picked out. We can work out whether or not this is a value bet with the following calculation:

Value = (Decimal Odds * Your Assessed Probability) - 1

So in our marbles example.

Value = (1.90 * 0.50) - 1
Value = 0.95 - 1
Value = -0.05

This isn't what we'd call a value bet. The true value should be odds of 2.00 which reflects the equal chance of the blue marble being picked out and the minus indicates that this bet is worth less than the true value. So we don't take that bet, but we look around at other bookmakers and find that bookmaker 2 is offering odds of 2.10 for the blue marble to be chosen:

So in our marbles example.

Value = (2.10 * 0.50) - 1
Value = 1.05 - 1
Value = +0.05

Bookmaker 2 is offering us odds higher than the probability of the blue marble being chosen, which indicates that this bet is worth more than the true value, and this is what we call a value bet.

Football Value Betting

Let's return to our Liverpool v Sunderland example. As discussed, the odds of Sunderland winning the match are 4.00, which means there is a 25% implied probability of them winning. But through our knowledge, we believe Sunderland's chances are greater than that, we believe that they have a 30% chance of winning:

Value = (4.00 * 0.30) - 1
Value = 1.20 - 1
Value = +0.20

The plus sign indicates we have found ourselves a value bet, and a fantastic one at that.

Finding Value Betting On Underdogs

It's important to remember though that long odds doesn't necessarily mean a value bet, but a lot of the time it's worth backing the underdog. Let's say, for example, England are playing a World Cup qualifier at home to San Marino. England, with their array of star players, are massive favourites and are priced at 1.10 to win. San Marino, being only semi-professional footballers and very rarely beating anybody, are priced at 21.00. Now, a £10 bet on San Marino to win looks extremely appealing, but it is also extremely unlikely to happen, so it's not worth betting on. However, if we look back at our Liverpool v Sunderland example, we can tell through our research and knowledge of the two teams that the longer odds for a Sunderland victory are worth a bet. To be a successful long term bettor, it's important to expand your knowledge of football and develop the ability to recognise betting value.

Bookmakers often choose their odds in relation to a particular team's standing, and this is where you can catch them out. Let's use another example. Arsenal are playing Sheffield United at home in the FA Cup Fifth Round. Arsenal are a Premier League side and Sheffield United are two divisions below them in League One. Now because of this, the bookmakers have Arsenal as heavy favourites to win, offering odds as short as 1.33 for them to win and as Sheffield United are two divisions below, they have offered odds of 6.00 for them to win. However, we can look at the form of the two sides, recent head to heads, possible injuries to key players etc. to sum up for ourselves the chances of either side winning and we may think that Sheffield United have won their last ten away games, have beaten Premier League sides in the two rounds before this one, their main striker has scored 15 goals this season, Arsenal are missing many first team members and are likely to play a weakened side. The bookmaker hasn't taken this into consideration but we can, and we can surmise that odds of 6.00 for Sheffield United to win are definitely worth betting on.

Now we come to the topic of sound staking. The main purpose of betting is to maximise your bankroll as safely as possible and there are various staking strategies you can apply when it comes to your betting. Firstly, when you first start to bet, it's important to follow these rules:

- only bet what you can afford to lose

- never chase losses

- don't up your stakes when on a winning or losing run

There are some staking plans that encourage you to up your stakes when you're on a losing streak, doubling your stake each time with the purpose that when you win you'd win all your stakes back. Of course, this would require an unlimited bankroll if you hit a long losing streak, which happens often in betting, and it's not a staking strategy I'd recommend.

For more information on betting value and cricket staking strategies, read the following articles.

What Is Value Betting?
How To Find Value Bets
Calculating The Perfect Bet Stake
How To Manage Your Betting Bankroll


4 - Football Betting Explained

Odds are available on almost everything in football, from manager sackings to how many corners in a game, from the time of the first throw-in to who gets relegated. We'll start with the most popular:

The Result

Whether in a bookmakers or online, you can choose a match to bet on. On the betting slip, you will see a 1, and X and a 2. The number 1 signifies the home side, the number 2 the away side and the X means the draw. If you choose the number 1, it means you're betting on the home side to win, the number 2 the away side to win and the X means you're betting on the draw. This is the simplest way of choosing a result bet.

Asian Handicap

Another popular way of betting on football is the Asian Handicap market. The Asian Handicap is getting more and more popular with bettors as it offers better odds than just picking the result of a match, but it can appear complicated at first glance How the Asian Handicap bet works is before the game, both sides are given a hypothetical goal handicap, either positive or negative. This is shown in figures such as -1.5, -2.0, -2.5 or +1.5, +2.0, +2.5. The figures with the minus sign in front reflect a hypothetical goal deficit, the figures with the plus sign in front reflect a hypothetical goal head-start and to win you need to overcome the handicap. For example, Chelsea are playing at home to Bournemouth. I'm going to place a bet before the game on Chelsea -2.5. For my bet to win, I need Chelsea to win by three or more goals. Or I can bet on Bournemouth +2.5 which means for my bet to win I need Bournemouth to avoid defeat by three or more goals. The simplest way to explain the Asian Handicap is to add the handicap to the scoreline of the actual game.

Read more about Asian Handicap betting here.

Total Goals Over/Under

Betting on goals over/under is a very popular form of football betting. This bet doesn't require you to pick the result of a particular game, it requires to to decide whether a game will have over or under a certain amount of goals. The standard bet is 2.5 goals, though you can decide to go with 1.5 up to 7.5 with some bookmakers. I'll explain the bet using a football example. Manchester City are playing Tottenham Hotspur in the Premier League. With both sides in similar form and close to each other in the League table it's difficult to pick the result, but I think they'll be a few goals in this so I decide to bet that they'll be over 2.5 goals in the game. This simply means if there are three or more goals in the game my bet wins. Or, I want to bet on West Bromwich Albion against Watford. I don't think they'll be many goals in this one so I bet on under 2.5 goals. This means if there are two or less goals in the game my bet wins.

Read how to win betting over/unders here.

Both Teams To Score

This popular bet is exactly what you imagine it to be, you bet on whether both teams in a particular match will score. Again, it doesn't require you to pick the result of the match. So in the Manchester City v Tottenham Hotspur match, I think both teams will score so I choose a both team to score YES bet. In the West Brom v Watford match, I think only one side or neither side will score, so I choose a both teams to score NO bet.

Another market you can bet on is the result AND both teams to score bet. These are popular as the odds are a lot longer than just deciding whether both teams will score or not, you choose the result of the game too.

Draw No Bet

Draw No Bet can be a worthwhile bet, particularly if you're looking to cover your bet. Draw No Bet means you pick a side to win and if the game finishes as a draw you get your stake back. So for Celtic against Rangers, I think Rangers have a great chance of winning so I pick them to win but to protect my stake I put Rangers to win Draw No Bet, meaning if Rangers win, I win my bet, or if Rangers draw I get my stake returned. The odds offered on this market are slightly lower than if you were to bet on the Rangers win outright, but it's worth it if you're expecting a close game.

Double Chance

A Double Chance bet allows you to bet on two out of the three possible outcomes of a football match in one bet. On a Double Chance bet, you bet on a) Home win or draw; b) Away win or draw or c)Home win or Away win. Like the Draw No Bet market, the odds offered on Double Chance are typically lower than if you were to bet on one result, but again it's worth it if you're expecting a close game.

First Goalscorer

A First Goalscorer bet is one of the most popular bets on the goals markets. This bet involves picking a player and betting on them to score the first goal of the match you're betting on. If you pick a player to score first and they don't start the match, i.e. they're on the substitutes bench, you get your stake back if a goal is scored before they enter the pitch. If it's 0-0 when your chosen player gets on the pitch and another player scores, your bet loses.

Anytime Goalscorer

This bet involves picking a player to score at any point during a match, regardless of whether a goal has been scored already. The odds are typically shorter for this bet than the first goalscorer market, but it's worth using this bet if there's a number of players you expect to score.

Correct Score

A Correct Score bet is where you bet on what score you think a particular match will finish. These bets are popular as the odds on any selection are usually long and worth the risk. Some bookmakers offer Combination Correct Score bets, where they give you two or three possible correct scores. For example, if you think a particular match is going to finish 2-0 to the home side, you can pick this as your Correct Score bet. Or, if you think it will finish 2-0 or 3-0, or 2-0 or 2-1, some bookmakers will offer you this bet but at greatly reduced odds.


Another popular football betting market is the Half-Time/Full-Time bet. This involves you choosing what the result of a particular match is at half-time and at full-time. So let's use another football example. Barcelona are playing Real Madrid at home. I think Barcelona will be leading at half-time and will win the game so I bet on Barcelona/Barcelona or Home/Home. Or, I think Barcelona will start the game strongly and lead at half-time but Real will come back strongly in the second half and draw the match so my bet would look like this Barcelona/Draw or Home/Draw. If I think that Real will come back from losing at half-time to win my bet would look like Barcelona/Real or Home/Away. It's important to know the difference between a Half-Time/Full-Time bet and a Win Both Halves bet. If I've gone for Barcelona/Barcelona in the Half-Time/Full-Time market and Barcelona score in the first half to lead 1-0 at half-time and there are no further goals from either side in the match, my bet wins as Barcelona were winning after the first 45 minutes and the second 45 minutes. If however I had gone for Barcelona to win both halves, my bet would lose as Barcelona only won the first half, no goals were scored in the second half.

Tournament/League Winner

At the start of each competition, whether it be a league or a cup tournament, bookmakers offer odds on every team involved to win. Throughout the competition, it's still possible to bet on who you think the winner will be, though depending on that team's standing at the time you place your bet the odds may have shortened or lengthened from what they were at the start. For example, at the start of the 2015/2016 season most bookmakers were offering odds of around 5001.00 for Leicester City to win the Premier League, towards the end of the season when Leicester were clear at the top of the table you could still bet on them to win the league but at odds of 1.29. Following a particular league or tournament will give you a greater advantage when surveying the odds on offer.

Relegation Betting

A hot topic of discussion amongst football fans at the start of the season and throughout is who's going to be relegated come the end of the season. This betting market is most commonly used in English Premier League betting, but most bookmakers offer this market throughout all European Leagues and worldwide. Again, it comes down to which league you know and understand the most which should dictate where you put your money. Like betting on tournament winners, this market is available all season round, and depending on a team's standing the odds will drift throughout. For example, betting on a side to be relegated at the start of the season will give you longer odds than if you were to bet on them halfway through the season if they're bottom of the table. Similarly, if you were to bet on a side halfway through the season who were mid-table the odds on offer would be longer.

Top 4 Finish Betting

This market is primarily focused on the English Premier League as the top 4 places offer teams a Champions League place for the season after, the biggest club competition in Europe. The financial impact on finishing in the top 4 or failing to is huge for Premier League clubs and it's a popular market for bettors to bet on. Like tournament winner and relegation markets, top 4 finish markets are available at the start and throughout the season, and again the odds can fluctuate depending on a team's standing. Teams that consistently finish in the top 4 will have shorter odds than the teams who rarely or never finish in the top 4 places, so sometimes it's worth looking at sides who consistently finish 5th or 6th for example but who have spent big on players in the summer and who in your opinion stand a good chance of finishing in the top 4. For example, in the early 2000's Manchester City were consistently finishing mid-table in the Premier League until they were subject of a takeover in 2009. That summer they spent money on excellent players but their odds of finishing top 4 were still longer than the sides above them. That summer they would have been worth a bet to finish in the Champions League qualification places, and they went on to finish third, so your bet would've won. You can also bet on teams to not finish in the top 4. Manchester United finished top 4 every Premier League season under Alex Ferguson, but the season following his retirement they finished seventh. It's all about expanding your football knowledge and looking out for opportunities for taking money off the bookmaker.


5 - Best Football Betting Strategies

Every bettor develops their own football betting system or strategy the more experienced in betting they become. A few pointers to help you when you begin are:


Bet On What You Know

Sounds simple enough, but it's vital when betting to only place your money on matches you know about. Study form, player stats, injury news, transfer news, schedules, if you know the league or tournament you're betting on well this gives you a huge advantage over the bookmakers as you'd be able to judge the value of the odds on offer, the most important part of becoming a successful bettor. Study numbers, such how many goals on average a particular side scoring, how many goals they're conceding, how many shots on target they have on average in a game, how many freekicks in dangerous positions they gain or concede, anything that has lead to goalscoring opportunities will help you estimate the chances of a side winning or losing (or scoring if you're placing a both teams to score bet or an over 2.5 goals bet for example).


Place Single Bets

When you first begin to bet, it's easy to get carried away and put on an 18 team accumulator that returns ten grand should it come in. The truth is, this is an extremely rare occurrence. There are a huge number of types of bet you can put on from Yankee bets to Super Heinz bets, but even the most experienced bettors tend to stay away from these the majority of the time. It's much easier to build your bankroll by placing single bets when you first enter the betting world. When you begin to bet, place a single bet first. This helps you learn how to place a bet, understand odds and realize how hard just a single bet is to win let alone a huge accumulator. By studying one particular game and placing a single bet on that game, your chances of winning are hugely increased.

The main aim in betting is to build your bankroll. Only place a small percentage of your bankroll on each bet, this allows for building steady profits without the risk of losing all of your money. A sensible percentage would be between 1% and 2% of your bankroll, I'd recommend not betting over 5% of your bankroll on any bet, particularly when you're learning the basics of football betting. The choice then becomes whether you follow the 'flat-betting' strategy or the variable size betting strategy. Flat betting is where every bet you place is of the same value, for example no matter what the odds of the bet are you still place the same percentage of your bankroll on each bet. Variable size betting is where you take into consideration the odds or the value of the bet and use this information to decide on how much money you're going to wager. The latter allows you much more flexibility but requires you to do your research and calculate the value of the bet you're going to place. Flat-betting is the more sensible option as the risk of you losing your entire bankroll is minimal, but the profits you make could also be minimal depending on the odds you're taking.


Keep your profit

If you place a £5 single bet at odds of 6.00 and it wins, your return would be £30, £25 of which would be profit. Now, instead of thinking you should put this return on your next single bet, pocket the profit and use your returned £5 stake instead. This is the easiest way of increasing your bankroll, and minimises the risk of losing everything you make. Discipline is one of the most important factors when it comes to betting. If you have a big win, don't spend it all on other bets that you wouldn't ordinarily have touched just because you have more money to bet with; similarly, if you are on a losing streak or have placed a large bet that has lost, don't keep staking big money sporadically to try and win your money back as this will only lead to even bigger losses. Stay calm and stay disciplined regardless of big wins or big losses. This way gives you the best chance of growing your bankroll.


Keep a record of your bets

It's very important to keep track of what bets you place at what odds, and how much you stake on each bet. This is so you can analyse your profit/loss and see which bets have been successful and which bets have failed, and allows you to keep tight control on your bankroll. There are websites who offer betting tracker tools, though it's easy to do yourself. Set up a spreadsheet and write what bet you've placed, what teams are involved, what odds you've taken, the stake you've placed, the profit each bet has made and your total bankroll after each bet. It's best to do this on a month by month basis, and at the end of each month you can see how much profit or loss you've made and will help you make better decisions for future betting.


Bet with value

As we've discussed, betting with value is key to maximising your chances of making consistent profits. Steer clear of bets that don't offer a fair price, use the calculations from earlier on in this guide to assess whether fair odds are being offered. If you conclude that the odds on offer aren't worth placing money on, stay away. Over the course of a season, continuously placing bets on non-value bets could result in you losing money, which is most definitely not what we want! Though it takes time to assess the probability of a particular side winning, or whichever bet you've decided to place, it is vital to find value bets. Once you start to see profits, you'll realise it really is worth the effort.


6 - Football Betting Spreadsheets

As previously stated, keeping a record of your football betting is incredibly important if you want continually improve your betting returns. Only through keeping track of each of your football bets can you see what you are doing right and where you are consistently making errors in both judgement and discipline. To help you with this, we have created the bettingexpert Football betting spreadsheet. It's free and you can download it now.

Download the bettingexpert Football Betting Spreadsheet.

It's free and it's easy to use. Just enter the league or tournament you are betting on, the date, the bet type description, your stake, the odds and the bookmaker you placed the bet with. Once the match has been completed or the market closed, select either Win, Loss or Refund from the Result options and the spreadsheet will calculate your profit or loss plus your running profit/loss and your overall football betting ROI. 

football betting spreadsheet


2016/2017 Football League Fixture Excel Spreadsheets

If you're looking for football fixtures spreadsheets for leagues across the UK and Europe, look no further. You can now download free football fixtures in Excel format for the upcoming 2016/2017 season. Simply click the league to download the spreadhsheet:

Austria Bundesliga Fixtures Excel sheet
Belgium Jupiter League Fixtures Excel sheet
Bulgaria A PFG Fixtures Excel sheet
Croatia 1 HNL Fixtures Excel sheet
Czech Republic Liga Fixtures Excel sheet
Denmark Superliga Fixtures Excel sheet
England Premier League Fixtures Excel sheet
England Championship Fixtures Excel sheet
England League One Fixtures Excel sheet
England League Two Fixtures Excel sheet
England National League Fixtures Excel sheet
Finland Veikkausliiga Fixtures Excel sheet
France Ligue 1 Fixtures Excel sheet
France Ligue 2 Fixtures Excel sheet
Germany Bundesliga Fixtures Excel sheet
Germany Bundesliga 2 Fixtures Excel sheet
Greece Super League Fixtures Excel sheet
Hungary Liga Fixtures Excel sheet
Iceland Pepsideild Fixtures Excel sheet
Ireland Premier Division Fixtures Excel sheet
Italy Serie A Fixtures Excel sheet
Italy Serie B Fixtures Excel sheet
Latvia Virslīga Fixtures Excel sheet
Netherlands Eredivisie Fixtures Excel sheet
Netherlands Eerste Divisie Fixtures Excel sheet
Northern Ireland Premiership Fixtures Excel sheet
Norway Tippeligaen Fixtures Excel sheet
Poland Ekstraklasa Fixtures Excel sheet
Portugal Primeira Fixtures Excel sheet
Portugal Segunda Liga Fixtures Excel sheet
Romania Liga 1 Fixtures Excel sheet
Russia Premier League Fixtures Excel sheet
Scotland Premiership Fixtures Excel sheet
Scotland Championship Fixtures Excel sheet
Serbia Super Liga Fixtures Excel sheet
Slovakia Fortuna Liga Fixtures Excel sheet
Slovenia Prva liga Fixtures Excel sheet
Spain La Liga Fixtures Excel sheet
Spain La Liga 2 Fixtures Excel sheet
Sweden Allsvenskan Fixtures Excel sheet
Switzerland Super League Fixtures Excel sheet
Turkey Super Lig Fixutres Excel sheet
Ukraine Premier League Fixtures Excel sheet
Wales Premier League Fixtures Excel sheet


7 - How To Select A Bookmaker For Football Betting

Choosing the right bookmaker is important. There are many bookmakers online with most offering appetising welcome bonuses for new customers to draw them in, so it's normal to ask which one is for me? At bettingexpert, we have comprehensive reviews of bookmakers which you can find here but here we shall look at the key things you need to think about when choosing a bookmaker.


The main key with a bookmaker is trust. Trust that they consistently offer the best odds, there are no issues with deposits or withdrawals and they offer good customer service.

Available Markets

It's important that your bookmaker offers a large range of different football betting markets. Some bookmakers offer more markets than others, so it's worthwhile once you begin betting and discover what your favourite bets to place are that you find a bookmaker who consistently offer these bets.


You'll find when you look around for bookmakers that they offer different odds for the same bet. When you start betting it's a good idea to look into doing a football betting odds comparison. It's important to look for which bookmakers consistently offer the best odds to ensure you're making the most profit you can.

Welcome Bonus

Most online bookmakers offer welcome bonuses for new customers. This is to draw customers in and keep them betting with them. Most welcome bonuses involve depositing a certain amount to which the bookmaker then adds to, such as bet365's 100% welcome bonus where they match your deposit up to £200. Others involve depositing and betting £10 to which the bookmaker will give you between £20-£50 in free bets to use on whichever markets you desire. One thing to watch out for though is if you win a bet using the free bet you were given as a bonus, you have to meet certain criteria to withdraw your winnings with some bookmakers. Definitely check out the small print when setting up an account with a bookmaker for the first time.


You don't realise how important this is until you start betting regularly, but it's important when betting online that your bookmakers' website is user-friendly, safe and quick to load. It's frustrating when you spot a late bet and try to place it but your bookmakers website takes too long to load and you miss the kick-off, so try out various bookmakers' web pages and see which one works for you.

Most offline bookmakers, by which I mean bookmakers who have high street stores, offer online services too such as William Hill, Ladbrokes and Coral. Some, like bet365, are exclusively online. Most bookmakers are aimed at the 'casual' gambler, those who bet for fun rather than trying to make a living from betting. Others, such as Pinnacle, are aimed at professional punters, those who bet consistently with the aim of making a living from it. Professional bettors are attracted to Pinnacle because they don't have limits on how much you can wager and offer a wide variety of markets. As well as traditional bookmakers online, there are also betting exchanges such as Betfair, where your betting experience is slightly different. On a betting exchange, you have the ability to 'lay' a bet, that is where the punter can play the role of bookmaker and offer odds to other punters themselves rather than just backing bets.


8 - Football Free Bets & Promotional Offers

As well as welcome bonuses, most bookmakers offer free football bets with no deposit required, free bets or other offers at any time. These include SkyBet's Price Boost, BetFred's Double Delight and Hat-trick Heaven to various money back specials. It's definitely worth your while to check out our list here for the latest offers available. We'll discuss the most popular here.

Money Back Specials

Most bookmakers offer money-back specials in one form or another. This is where if your bet loses you could have your stake returned depending on the bet you place. For example, some bookmakers will offer you your money back if one leg of a five team accumulator you place loses. Others will give you back your stake if the team you've backed to win the game draw 0-0. Bet365 offer excellent in-play money back offers on many matches which are worth checking out too.

Bet Insurance

Some online bookmakers offer bet insurance. Typically, this is where if one leg of an accumulator lets you down, your stake is returned as cash. Sometimes the odds are reduced when you choose this option, so make sure you are comfortable with the odds on offer should you choose the insurance.

Enhanced Odds

Many bookmakers offer enhanced odds for particular matches. This is where if a team is priced at 2.50 to win, the bookmaker will enhance the odds to 7.00 for example. These offers only usually last for a limited time and the extra profit you'd make from the enhanced price may be paid in cash or in free bets, so make sure you understand exactly what the enhanced odds are offering you as a payout.


9 - Football Live Streaming

Many bookmakers now offer football live streaming on their websites. A football live stream is where the bookmaker will broadcast a football match on their website that you can watch legally without the need for a subscription. These are free football live streams. A drawback to live streams is that no bookmaker has the broadcasting rights to broadcast streams to the host country of the teams that are playing, but some offer a wide range of European and Worldwide football matches that they can offer live streams for. Sometimes, to gain access to a football live stream you have to place a bet on the match in question, though usually this is just a small wager you have to place. I'll list the best three bookmakers who offer this service.


Bet365 are one of the better bookmakers for live streaming for football. They offer a mixture of audio only and audio/visual streams each day. The advantage of bet365's service is you don't have to bet on the game you want to watch. They can't offer visual English football streams to UK customers, though they do offer audio only streams. They also offer visual streams European games to their UK based clientèle. You do have to have a funded account to access their streams and to have placed any bet with them in the 24 hours previous to the stream you want to access.

William Hill

Like Bet365, William Hill are unable to offer live streaming of English football due to broadcasting regulations. They do however offer streaming of live games from all over the world. You don't have to have placed any bet with them prior to the stream and your account doesn't have to be in credit.


Betfair offer a huge range of live video streams from across the world. They have many language options too, most commentary is in English but they have a range of options for commentaries in other languages, plus a 'No Commentary' option. You can watch multiple games at the same time too, though this depends on your internet speeds. To access these streams, you need to have a Betfair account and your account needs to be in credit.


10 - Football Betting Tips

Want to find football betting tips for this weekend? Here at bettingexpert, we offer free football betting tips from thousands of experts who offer match previews and football predictions. These expert football tips will help you find the best bets with the best football odds, including football odds for Premier League matches, and help you on your way to becoming a successful bettor. What separates bettingexpert from the other football tipster sites is that you can access each users statistics to see how successful and accurate their tips have been in previous matches via the user statistics tab, and there are previews of matches worldwide. To find our football betting tips, head to our football betting tips page..


11 - How To Bet On Football

Profitable football betting requires both discipline and a sensible bankroll strategy but most importantly the ability to identify betting value. If you're able to apply each of these consistently while developing an understanding of what factors influence team and individual form, you should see a genuine improvement in your overall football betting returns.

To improve your chances of being a long term profitable football bettor always remember:

  • Whichever sport you're betting on, betting odds reflect the probability of a particular outcome. It's no different in football  betting e.g a team winning an upcoming match or perhaps winning a league or cup competition.
  • Crucial to long term betting success is in finding betting value. A value bet is a bet where you believe the probability of a team winning the match is greater than the probability reflected in the odds offered by a bookmaker.
  • Exploit as many football betting markets as you can. Seek out  value betting opportunities away from just betting on match results. Use handicaps and alternative markets to exploit betting value.
  • Research and develop an understanding of what factors influence both team and individual performance.
  • Sign up with at least three bookmakers, each offering both attractive odds, a deep menu of football betting markets as well as regular free bet and promotional offers.

If you keep these five points in mind whenever you are placing a football bet, you should soon see your football betting returns improve and see you earning consistent profits betting on football. Good luck.

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