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Which Bookmaker is the Best for World Cup Betting?

Few international sporting events attract the level of interest as the FIFA World Cup. While other major betting events are held annually, the World Cup comes around just once every four years, intensifying the focus on this, the world’s greatest festival of international football.

When it comes to betting, there are few events that even come close to the World Cup in terms of money wagered. While events such as the NFL Super Bowl and Cheltenham racing festival draw millions of punters both professional and casual each year, the World Cup is a month long betting bonanza, with bookmakers offering deep menus of odds on tournament outright markets as well as individual match markets.

But which bookmakers are offering the broadest range of markets for this year’s World Cup? Which bookmakers are offering the best odds across the tournaments most popular markets? In this article we will consider the World Cup markets on offer from 20 of the world’s biggest bookmakers. The 20 bookmakers we considered in our analysis were:

  • 888sport
  • Bet365
  • Betfair Sportsbook
  • Betfred
  • Betsafe
  • BetVictor
  • Betway
  • Boylesports
  • ComeOn
  • Coral
  • Ladbrokes
  • Marathonbet
  • Matchbook
  • Paddy Power
  • Skybet
  • Sportingbet
  • Titanbet
  • Unibet
  • William Hill
  • Winner Sports

In this analysis, we evaluated and ranked each bookmaker across a number of categories:

  • Range Of World Cup Betting Markets
  • Tournament Outrights
  • Player Performance Markets
  • Specials
  • 1st Half & 2nd Half Markets
  • Scoring Markets
  • Match Handicaps
  • Time Of Goal Markets
  • Traditional Match Markets
  • Team Performance Markets
  • England Specials

Odds For Traditional Outrights & Match Markets

  • 1X2 Match Result
  • Double Chance
  • Over/Under Goal Totals
  • Both Teams To Score
  • Draw No Bet
  • Handicaps
  • To Win World Cup
  • To Win Group
  • To Qualify For Knockout Stage

In terms of betting markets available, we determined the number of unique bet types available for each bookmaker. So for example, while some bookmakers may list the following as 5 discrete markets….

  • Over/Under 0.5 goals
  • Over/Under 1.5 goals
  • Over/Under 2.5 goals
  • Over/Under 3.5 goals
  • Over/Under 4.5 goals

…..we chose to list them as one bet type ‘Alternative Over/Under goal totals markets’ and so on.

In terms of betting odds, we calculated the margins across the most popular match markets as well as the most popular tournament outright markets including tournament winner, group winner and knockout stage qualification.

All data was collected between April 19th and May 4th 2018. Of course, by the time this article is published, a number of bookmakers may have both increased the range of markets available as well as cut their margins on popular World Cup betting markets.

best bookmaker world cup betting

Best Bookmakers For World Cup Betting

So who did we crown the best bookmaker for World Cup betting? After collecting and sorting our data, we found 888sport to be the number one bookmaker for World Cup betting in 2018.

In terms of markets available, 888sport ranked highly for outright markets on offer, player markets and specials, including their range of specials for the English team.

 Top 3 Bookmakers For World Cup Betting

  1. 888sport
  2. Unibet
  3. bet365

Additional to popular outright markets, 888sport offer a range of exacta markets for both group play and tournament betting as well as player performance markets including top goalscorer, goals scored by top goalscorer, top player for assist, top player for cards given as well as player markets for individual teams such as team player to score most goals and team player to deliver the most assists. 888sport are also offering 44 individual player goal total Over/Unders as well as team vs team match bets for tournament progression.

888sport also ranked highly when it comes to odds for the most popular World Cup betting markets, particularly for odds on group winner betting as well as tournament winner betting.

In second place we have Unibet. Much like 888sport, Unibet ranked well for outrights, specials and player markets. In particular Unibet are offering 12 team vs team tournament progression match bets as well as 33 player goal totals Over/Unders. Unibet are also offering seven squad selection markets as well as a range of Messi vs Ronaldo tournament match bets. You’ll also find a great range of traditional tournament bets as well as popular match markets.

In third place we have bet365. As one of the world’s biggest bookmakers, you would expect bet365 to rank highly when it comes to World Cup betting markets and in 2018 bet365 will certainly deliver for World Cup bettors. While bet365’s offering for tournament outrights is limited to mostly traditional markets, the menu of markets available for World Cup match betting is far superior to majority of rival bookmakers. Across the board, bet365 is offering literally twice the bet types as most competing bookmakers. Whether you’re looking to bet on traditional match markets, player performance markets, half betting, scoring markets, handicaps, time of goal or team performance markets, bet365 is offering arguably the best range of match betting markets for the 2018 World Cup. In terms of odds, bet365 are offering decent margins on most popular World Cup betting markets.

 Best Bookmaker For Range Of Markets

When we look only at the range of markets available, we determined Titanbet as the best bookmaker for World Cup betting. Titanbet ranked highly across scoring betting, handicaps, traditional match markets as well as team performance markets, half betting and timing of goal markets. Titanbet also offer a number of England team specials as well as a reasonable number of outrights and player specials.

In second place we ranked bet365. Bet365 consistently ranked among the top bookmakers in each category, particularly outrights, player performance markets, scoring markets, handicaps, timing of goals, traditional match markets as well as team performance markets. Ultimately there wasn’t much separating bet365 from Titanbet when it came to their range of betting markets for the World Cup.

In third place we ranked Winner Sports. If you’re looking to bet on half betting, scoring markets and traditional match markets, Winner Sports is worth looking at for your World Cup betting. You’ll also find a range of handicaps, timing of goal and team performance markets.

 Best Bookmaker For Tournament Outrights

Our number one ranked bookmaker for tournament outrights is Sky Bet. Sky Bet are offering traditional outright markets such as tournament winner, group winners, knockout stage qualification and stage of elimination, but go further with a range of exacta markets for tournament and group betting as well as total group stage points won markets and tournament winner double chance betting.

In second place for outrights we ranked 888sport with BetVictor in third.

 Best Bookmaker For Tournament Player Performance

For player performance betting, we ranked 888sport as number one. 888sport is well ahead of the competition when it comes to tournament player performance betting, with 44 individual player goal scoring over/under markets available not to mention five top goalscorer player vs player tournament match bets and top assist deliverer player vs player tournament match bets. 888sport also has a range of World Cup team squad selection markets currently available. You’ll also find a great menu of traditional player performance markets available at 888sport.

In second place for player performance betting, we ranked Unibet with Betsafe in third.

 Best Bookmaker For Team Match Performance

If you’re interested in betting on team performance in any given World Cup match, we recommend betting with William Hill. At William Hill you can bet on virtually any aspect of team performance in a given match including traditional bets such as whether a team will scored in a half of a match, to keep a clean sheet, whether a team will win a match after trailing during the match, team to score first, team to score last, team total goals over/unders, time of team to score first goal, whether a team will be first to score, second to score, third and so on. Simply put if you’re keen to bet on team performance in a given match, William Hill has a menu markets to tempt your interest.

In second place for team performance betting, we ranked Titanbet with Winner Sports in third.

 Best Bookmaker For England Specials

For England specials, we ranked BetVictor as number one across our 20 bookmakers. BetVictor are currently offering 13 England team specials including markets on whether an England player will be sent off during the tournament, England player to score a hat trick, Harry Kane to score over 3.5 goals through the group stage, Jamie Vardy to score during the tournament, England to score an own goal, England to win the World Cup on penalties and Jamie Vardy to score the winning goal in the World Cup final just to name a few.

For general specials, we ranked 888sport as number one with Sky Bet in second place and Unibet in third.

 Best Bookmaker For Time Of Goal Betting

If you’re interested in betting on when goals will be scored during individual World Cup matches, we recommend you bet with bet365. Bet365 are currently offering the best range of markets for time of goal betting including markets on goals scored within the 1st half, 2nd half, goal scored over/under minutes played in the match, the match result 1X2 at 10 minute intervals and a market for betting on the accumulated minutes of each goal scored.

In second place for time of goal betting we ranked William Hill with Titanbet, Winner Sports and Coral tied for third.

 Best Bookmaker For Traditional Markets

For those of you who prefer to stick with the markets you know best, we recommend Titanbet and ComeOn as the best bookmakers for traditional football betting this World Cup. Titanbet and ComeOn deliver a deep menu of traditional football betting markets across each World Cup match. If you like betting on 1X2 match result, both teams to score, goal totals over/unders and handicaps, Titanbet and ComeOn deliver for you this World Cup.

Tied for third place for traditional markets we ranked bet365, Winner Sports, Coral and Ladbrokes.


Read Our Detailed Bookmaker Reviews