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William Hill Betting

William Hill
18+ | Commercial Content | T&C's Apply | Play Responsibly
18+ | Commercial Content | T&C's Apply | Play Responsibly

Bet £10 Get £40

New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply. See full terms below.

William Hill Betting

William Hill Betting Offer

Bonus Amount: £30 in Free Sports Bets + £10 Casino Bonus
Minimum Deposit: £10
William Hill Promo Code: Use link below
Offer Link: £30 in Free Sports Bets + £10 Casino Bonus £15 Free Bets

Key T&Cs: New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply. See full terms below.

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How to Sign Up At William Hill

Mobile Betting

Live Streaming

Live Betting

Football Betting

Horse Racing

Deposit & Withdrawal Methods

Customer Support

Frequently Asked Questions

Our Expert's Verdict

Once you visit William Hill via the green button on top of this page, click the Join Now button, your browser will be directed to the WH registration page. Complete the WH customer registration form, confirm and make your first deposit.

To learn more, read our detailed guide to claiming your bonus bets.

You’ll find signing up for a new WH account to be a simple and effortless process. At the top right of the website you just have to click on the green button ‘Join Now’. Next, you’ll be asked to provide basic personal information, and if at any point you have difficulty creating your new account customer services are easily accessible. They provide a detailed and searchable FAQ, and if that doesn’t answer your questions, then there is a direct email option available too.

To learn more, please read our detailed guide to signing up with William Hill

William Hill Betting App

Do you need to place a bet on a game but you’re on the move and can’t get access to a computer? This is no longer an issue as you can bet live on all major sporting events with William Hill betting app.

Play from anywhere, around the clock and never again miss out on potential winnings.

William Hill Betting App

Where it really stands out from the rest of the competition is in their fantastic depth with downloadable mobile apps.

You can download a specific gaming William Hill app for sports betting, casino play, trading, bingo and more. One of the best features that make the sports betting app a must-have for punters is the fact that it guarantees best odds on all UK and Irish horse racing in association with the Racing Post – giving you the best insights to the top horses so you can always stay ahead of the rest, we love this!

To learn more, please read our detailed guide to William Hill mobile betting.

William Hill Review - Mobile app

Live Streaming

There’s a reason why we’ve given Will Hill a full star rating and that’s because it really does cater for not just sports betting customers, but also sports fans in general.

This is best reflected in their fantastic live streaming schedule or officially named WHTV Live Streaming. Offering (almost) live coverage (there’s a small time delay of between 10 and 30 seconds) on football, horse racing, tennis, snooker, ice hockey, darts, basketball, cricket, and rugby.

There’s a full schedule listed on the Will Hill website (you must, however, be signed in and certain territory restrictions may apply depending on where you are logged in from)

To learn more, please read our detailed guide to William Hill live streaming. And to learn which bookmakers offer the best live streaming, read our guide to bookmaker live streams.

William Hill Radio

William Hill Review - radio

Possibly one of the most underrated, yet maybe one of the best features of this sportsbook is the fantastic William Hill radio station.

That’s right an actual radio station broadcasting tips, previews, and insights into on-going sporting events and more. There’s even live in-play radio broadcasts during races and games, so if you’re betting live you’ll also have expert opinion ringing in your ears!

Live Betting

There’s no doubt that live betting continues to grow in popularity. In fact it may be argued that most punters now prefer to bet in play than pre-match.

While they may be a traditional bookmaker, William Hill is ahead of the game when it comes to live betting. You can bet in play at William Hill on virtually an unlimited range of sports and betting markets

Regardless of what sport or league William Hill have in play betting markets available for you to bet on right now.

To learn more, please read our guide to William Hill live betting.

William Hill #YourOdds

Got a sneaking suspicion about what might happen in a match, but your bookmaker doesn’t offer a market that suits? You can now develop your own wager and request odds for your creation directly from the bookmaker.

William Hill Your Odds

William Hill offers their customers #YourOdds. With #YourOdds, you can make up your own bet by combining existing markets or coming up with something completely original. Tweet your request to @WilliamHill, include the hashtag #YourOdds and wait for the traders to price up your unique bet.

Learn more in our William Hill #YourOdds review

William Hill Cash Out

Have you ever been in the situation where you’re waiting on one more result to go your way, the game’s got to a point where you’re no longer fancying your odds are going to return big for you?

Although potentially winning big on an acca bet you’d be smarter to quit while you’re ahead. Luckily here you can do that, and we must say it’s a much-welcomed feature that will certainly please many online punters.

You can find the feature called ‘Cash In My Bet’, which gives you the opportunity to get out of a bet on the following sports: football, cricket, darts, basketball, boxing and tennis on single, multiple and in-play wagers.

How to Cash Out At William Hill Betting

1. To start with, place your bet(s). You’ll see the option to ‘cash in’ attached to the bet selection. Select this option.

2. Next, navigate to ‘Open Bets’ on your bet slip. If you want to ‘cash in’ click to select and you’ll be able to view your selection(s).

3. When you’re viewing your selections you’ll see ‘Cash In Value’. This is what you want to select if you want to cash out now. If this feature is accessible on the event/game your betting on then you’ll see a ‘Cash In’ in green with the current value of your return.

It genuinely is as easy as that three-point guide. We’ve tried it a couple of times and it really is a handy feature especially if you’ve thought about things carefully or you’re a capable game reader. Sometimes things just aren’t worth the risk and we’re never going to promote risky betting here. We just want you to know how to play a smart game if needed!

To learn more, please read our detailed How To Cash Out guide.

William Hill Betting On Football

William Hill betting

WH football betting is undisputed, it’s the best place to find great odds, markets, specials and a whole host of great worldwide leagues and live in-play odds.

Not only is the depth of betting options an absolute treasure trove, but there are many other great, interactive features such as the WH football podcast where you can get ahead of the game by listening to expert previews on upcoming games.

There are also video previews, news highlights, a league table of the most popular bets being placed and a whole range of coupons to maximize your chances of winning while betting on William Hill football markets.

For the latest tips, visit the bettingexpert Football Tips list.

William Hill Review - Free betSuper Sub Goalscorer Bet – Football Special

In selected televised football matches this season, if the player you have bet on is substituted then your bet runs you onto the player who replaced him at the original price. If the subscores, you win = super sub! (See website for applicable weekly matches in Europe, Premier League, Spain etc).

William Hill Horse Racing

Horse Racing at William Hill Sports

Watch live streams & catch up with their weekly horse racing podcasts

Racing is where William Hill betting excels, offering a deep menu of markets for both horse racing and greyhounds. WH boasts a comprehensive menu of both English and Irish racing, with all race schedules listed, with an index listing both horses and jockeys.

William Hill also offers a range of horse racing special bets such as matchup betting, jockey contests as well as event-specific specials.

William Hill Sports also offers Tote betting with live prize pool information readily accessible.

You can also watch live streaming video for races that you’ve placed a bet on, or if you prefer, you can follow races via live radio coverage.

We’ve also asked the opinion of our resident horse racing expert Stephen Harris for his take on WH’s horse racing section…

William Hill Sports have been one of the most successful companies in recent years, both in terms of overall profitability (putting Ladbrokes firmly in the shade) and in the growth in turnover they have managed.”

“For racing punters, William Hill offers a comprehensive and long-established service, with all races priced up and, generally speaking, a decent size wager accepted from non-arb customers. They are rarely standout top offer or right up on the exchange prices, but tend not to move their markets quickly and are willing to stand their ground longer than the competition (notably in the bigger races on a Saturday or when Pricewise tips go out).”

“The website has improved considerably too in recent times, with a very simple to use format and navigating around it generally an easy process. Will Hill’s don’t try to compete with the ‘giveaway’ mentality favoured by some bookmakers, with free bets / cash-backs and various other gimmicks not in their modus-operandi.”

Rather, they offer stability and cater for big hitting players and recreational users with the same approach. An experienced trading team means they offer an excellent ante-post service, which is always kept up-to-date with non-runners and offers an accurate guide as to what is fancied and likely to line up on the day. They use the fact that the company has existed for many decades means they can manage liabilities sensibly, and also control (rather than closedown) their warmest accounts.”

“Whether you’re a novice punter or bigger player, a Will Hill’s account is well worth opening for all those interested in racing.”

bettingexpert’s William Hill Racing Ratings


Horse Racing Section Look 8/10
Size of Wager Accepted 8/10
Offers and Free Bets 4/10
Restrictions/Closing of Accounts 7/10
Competitive Racing Odds 9/10
Overall Rating Out of 50 36/50


For the latest racing tips, previews and offers, visit bettingexpert Racing.

Banking Options

Banking is simple and won’t cause you any difficulty. Simply click on the ‘My Account’ tab along your status bar, and you will be taken to your account page.

There you can manage all your banking as well as check current bonuses and manage your account information.

To learn more, please read our detailed guide to WH banking.

How to Deposit

Click the on ‘deposit’ tab and you will be presented with all of your deposit options. They offer a range of deposit methods, including major debit cards and e-wallets such as Skrill, Neteller, and PayPal (it’s very nice to see the inclusion of PayPal here as it’s not always so easy to find a sportsbook that offers it on both deposits and withdrawals).

William Hill Review – UK Deposit Methods


Method Type Fee Process Time Minimum Maximum
William Hill Review - Banking Debit Card Free Instant 10 99,000 (per day max)
William Hill Review - Banking eWallet Free Instant 10 30,000
William Hill Review - Banking eWallet Free Instant 10 80,000
William Hill Review - Banking eWallet Free Instant 10 5,500
William Hill Review - Banking eWallet Free Instant 10 10,000
William Hill Review - Banking eWallet Free Instant 10 200
William Hill Review - Banking Bank Transfer Free Instant 10 750
William Hill Review - Banking Bank Transfer Free 2-5 Banking Days 10 100,000
William Hill Review - Banking Cheque Free 7-10 Banking Days 10 50,000

*For all deposit options go to their on-site FAQ section for complete details.

How to Withdraw

The sportsbook offers all popular withdrawal methods including all major UK debit card, bank transfers, personal cheque, online money wallets such as Neteller, PayPal, and Skrill.

William Hill Review – UK Withdrawal Methods


Method Type Fee Process Time Minimum Maximum
William Hill Review - Withdrawal Debit Card Free 1-3 Banking Days 5 20000
William Hill Review - Withdrawal eWallet Free 1-4 Hours 10 37500
WH Review - Withdrawal eWallet Free Within 24 Hours 5 25000
WH Review - Withdrawal eWallet Free Within 24 Hours 10 5500
WH Review - Withdrawal Bank Transfer Free Within 24 Hours 10 2000
William Hill Review - Withdrawal Bank Transfer Free 2-10 Banking Days 25 100000
William Hill Review - Withdrawal Cheque Free 5-28 Banking Days 100 50000

*For all withdrawal options go to their on-site FAQ section for complete details.

WH Customer Support

If you feel the need to speak to a customer support assistant over the phone you’ll be happy to know that there are a range of options available.

From the UK call them via 0800 085 6296, for outside of the UK +44 870 600 0479, for mobile toll-free calls in the UK dial: 0300 123 0794 and for those with mobile freephone call: +800 3551 3551.

There’s also the option to talk via live chat or in written form with an online contact form.

Another option that you can to reach out (that we particularly like) is via Twitter using the handle @WillHillHelp, where a member of staff will get back to you in Tweet form accordingly.

Frequently Asked Questions about William Hill

We get a lot of questions from users about specific topics regarding bookmakers and William Hill sports betting is no exception.

We’ve put together a collection of the most frequently asked and popular questions, but if you’re still in doubt about anything, get in touch or reach out to the bookmaker directly.

Do you have a WH promo code that I can use at sign up?

There’s nothing better than sharing exclusive deals with our users. You can claim the bonus, simply by clicking this link.

What is handicap betting and how can it be used effectively?

Handicap betting is one of the best ways to make a one-sided game become much for interesting and lucrative to a punter.

Effectively a handicap gives the ‘underdog’ in the match-up a points (or goals) advantage on the opposition. It can be found under many guises e.g. Asian handicap, Line Betting, Spread Betting, and Points Betting.

Bookmakers like WH offer handicap betting on a large range of sports such as American football, basketball, rugby, tennis and to the delight of many, football too.

To learn more, please read our detailed guide to Asian handicaps.

What is the ‘Cash In My Bet’ Feature?

If you see the ‘Cash In My Bet’ feature on the site it is the same as what other bookmakers refer to as ‘cash out’, which ultimately means that you have the opportunity to close or settle your active bet at the then current value displayed.

Note that this option will only be available if your bet is still running and betting is still available (it won’t be in use if you’ve placed a bet using a free bet offer or any other running promotion).

To learn more, please read our detailed How To Cash Out guide.

Is there a minimum and maximum to what I can bet at William Hill Sports?

Yes to the first part of the question. According to the bookmaker’s help section, there is a minimum bet of 3 pence for singles and 1 penny for multiple bets (or the same amount in your chosen currency if different from the UK).

A little more vague is the information regarding the maximum bet here, as the site states that it’s ‘determined on a bet by bet basis’, so if you really are going to bet big, then you need to check the maximum be allowed on a market to market basis. If you’re unsure, reach out to William Hill customer support.

Can you explain reverse withdrawals?

Reverse withdrawals are very straightforward. Let’s say you’ve just withdrawn money from your account, but you’ve just seen a great looking bet that you want to jump on. If the withdrawal is still ‘pending’ you can reverse your decision to withdraw funds immediately. Your withdrawal request will be canceled and your funds will be credited to your account.

Expert’s Verdict On William Hill Betting

William Hill betting provides you with possibly the best range of tools and features in the online betting industry.

Radio and video coverage of racing events, as well as selected William Hill football game TV stream coverage. There are detailed statistics and form guides available, as well as mobile access and William Hill betting calculators.

You can also add markets to your account’s favourites and receive tips and listen to podcasts. One has to imagine what else you’ll spend your time on once you’re signed up here!

For more detailed William Hill guides, find a section of your interest here:

William Hill Live Streaming William Hill Banking
William Hill Mobile William Hill Live Betting


Live Betting8.8/10
Live Streaming8.8/10
Sign Up8.8/10
Special Offers8.8/10