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Betting Fundamentals

How To Bet Successfully


Long term success in sports betting is very much about developing the right mindset. To be profitable in the long run, you must apply the basic fundamentals of successful betting, time and time again until it becomes second nature.


1. Understand Value

Critical. If you don't have this, walk away. Sure you might be certain that a 1.25 favourite is going to win, but are the odds being offered giving any value?

Plenty of times we've heard casual gamblers say "There's no way this team is going to lose this game." Well they might be legitimate favourites, but is the probability of them winning better than the odds being offered? Betting with this frame of mind is a little like saying an over-priced wide-screen TV was good value just because you really really really wanted it. It doesn't work.

Value is a simple concept, but most of the betting public don't understand this. And perhaps thankfully so, because its this naive or 'square' money that can skew the market, leaving great opportunities for the minority of gamblers who do know how to recognise value.

Being able to spot value means that you are able to spot odds that are too high, consistently and systematically – and capitalize on those opportunities. 

In principle this is not unlike successful trading with stocks: It makes sense to buy a particular stock when it is undervalued, as this means it likely will appreciate in value later. If you are focused on sports betting, than your job each match day is to find the undervalued teams, and “buy their stock” in a manner of speaking.

Spotting value is in essence about judging probabilities more correctly than the market does. Of course it is difficult to do that for every game and every sport, but that isn't necessary. Your big advantage over the bookmaker lies in the ability to skip matches with unfavourable odds – just like you don't have to purchase all stocks available. The bookmaker pretty much has to offer odds for almost all games, at the very least in the most popular leagues.

Spotting value is the hardest thing to do in this business, and you will need a lot of practice to pull it off consistently. Only once you have developed your ability to consistently identify value, you will have a systematic edge. 

2. Understand Basic Maths

If you've ever said the phrase "I'm not a maths guy but....", then you probably shouldn't be a betting guy either. While plenty of gamblers can make a success of it by betting on instinct and 'feel', to be successful long term you need a viable staking plan and you need to understand what the odds reflect in terms of probability.

In short, it's a numbers game, and you need an adequate relationship with division and multiplication as a minimum.

3. Understand How Bookmakers Make The Odds

This depends upon the popularity of the event, but in general, bookmaker odds will be more a reflection of what they expect the general public to play, rather than on the actual probabilities of either outcome. Of course, it's not quite that simple, but in general, bookmakers will set their odds so as to attract betting on either side of the odds, so as to balance their liability and take their commission.

This leaves smart gamblers to find great value opportunities where the general public's opinion is just plain wrong. It also means that great value can be found on events where there is expected to be greater interest than normal by the occasional or casual gambler, who let's be honest, knows nothing or very little in terms of profitable betting strategy. Events like the Super Bowl, Cup finals and major horse racing events are prime candidates for this sort of opportunity.

If you want to bet successfully, you need the right bookmaker. You will need to find bookmakers that actually let you win. Sadly it's an ugly truth that most bookmakers won't and will limit their successful customers, or may even outright ban them. 

Of course that way you can't possibly plan for success, as your winning would always stay fictional. Happily there are certain bookmakers that do not limit or ban their successful customers. One of the most well known bookmakers of this kind is Pinnacle Sports (residing in Curacao), as well as the Asian bookies SBObet and IBCbet. The latter two also happen to be the worldwide market leaders when it comes to soccer betting. On the other hand, if you consider yourself a casual betting type, going with well established bookies is the perfect choice

The business model of all these bookmakers is based on low margins and high volumes. This means they simply want to have as much action as possible, encouraged by a small bookmaker margin which translates into better odds for the customer. These bookies accept winners not because they want to make the world a better place (that's just a side effect), but rather because they can use that information to their advantage, for instance by adjusting their betting lines.

You should also make use of betting exchanges. Betting exchanges will not ban you for winning either, as you are betting against other customers on the exchange, rather than a bookmaker directly. Some betting exchanges are good alternatives to bookmakers in terms of the odds and bet sizes available on major sports and leagues, even for professionals. 

Betfair and Betdaq are especially interesting if you're betting the bigger soccer leagues or UK horse racing. Matchbook is best suited for the North American sports leagues as well as Asian Handicap betting in soccer.

It is worth noting however that the introduction of Betfair Premium Charges has had a major impact of the way many professional bettors and traders operate, with the additional charges having a negative impact on their overall profitability. While most Betfair customers have not been affected, the measures have still caused a great deal of controversy, with many successful Betfair traders now seeing exchanges such as Matchbook as a more profitable alternative.  

4. Keep Records Of Your Bets

If you want to be successful long term, you need to keep records of your betting. At the very least this should involve a spreadsheet tracking each of your bets, the stake, the odds, the result as well as any comments you want to add concerning that particular bet. Without a detailed record of your bets, your betting will only become less disciplined and more random. Keeping records doesn't just assist you in keeping track of your betting profit and loss across each of your betting accounts, but the simple and regular practise of entering each bet and each result will enhance your betting discipline.

5. Don't Dwell On Losses Or Celebrate For Too Long

Don't let a recent losing run throw you off your game. Put it out of your mind and stay with your analysis and have faith that the wheel will turn. Similarly, don't let a recent winning streak give you false courage and lead you to over extend yourself. Again, stay with your analysis and stick with your plan.

6. Don't Hope For The Big Score

Multi-bets. Parlays. Teasers. Whatever you like to call them, know when to bet them. And when not to. Sure they offer the promise of the big score, the big pay day, but unless you have done your analysis and have located true value, they are a terrible way to bet.

Look at it this way. If you place a multi-bet of 4 legs, and you were getting full price even money odds of 2.00 for each leg, the odds for that multi would be 16.00. Now lets look at a real world example where you're being offered lets say 1.90 for 'even money' with the bookmaker taking out 5%: the odds for that same 4 leg multi would be just 13.00. That's taking out close to 19% of the full price of that bet.

But if you have located true value, then multi's can be tremendous value as you multiply the value into each leg. The issue is of course, locating true value. Everyone who adds a leg to a multi does so because they believe they are finding value. Nobody bets odds that don't represent value to them. But key to creating value multi's is in finding true value or else you're only diminishing your chances of success with each under valued leg you add.

7. Have A Long Term Sensibility

If you take your betting seriously, you need to think long term. Build your betting bankroll, steadily increase the amount you bet on each game, and soon enough you'll find you're making some decent pocket money on the side, and maybe, just maybe, if you stick with it long enough, you can make a living wage out of it.

Never forget: Betting, like any other form of serious investment, is a marathon, not a sprint. Accordingly it will take a while for your bankroll to grow. If you’re patient and successful however, the compound interest effect will be on your side. What will look like painfully slow growth initially will end up picking up a remarkable exponential dynamic.

You will have to deal with more swings, losing streaks, winning streaks, making the curve less smooth and requiring a greater number of bets. Nevertheless the general dynamic holds true – how far you can get with 5% value is quite amazing, and doesn't even take all that long.

8. Start With A Sensible Betting Bankroll

If you want to make money, you need to start with a betting bankroll capable of absorbing losses. If you're going to bet in units, with an average bet of 1 unit, we would recommend a bankroll of at least 50 units. Minimum.

OK so maybe you can only afford a bankroll of 1000 euro, which means your average unit will be 20. Sounds small time we know and you want to be a high roller. Well a euro1000 bankroll can quickly turn into a substantial amount with consistent value recognition and an intelligent staking plan.

Lets say you bet 200 bets a year. And for argument sake lets say they are all of 1.90 odds, and lets say you hit at a 54% strike rate. Well with a fractional Kelly staking plan, at the end of those 200 bets, depending on your winning consistency which should even out over a long term, your bankroll will be in the ballpark of euro1100.00. Yeah I hear what you're saying - that's only 100.00 profit over the year. Well, that's just betting 200 bets a year, with a 2.6% average return per bet.

Now imagine you bet 400 bets in a year and able to get still a modest 5% average return. That bankroll of euro1000 at the end of the 400 bets would be in the ballpark of euro1400 and at the end of 5 years that bankroll will be in the range of euro5000, and after 10 years, around euro30,000 with an average unit of 600.

Not bad is it. Of course the hard part is to get that consistent 5% return, and perhaps the harder part is grinding it out until you build that bank up over a number of years. But the point here is to show how starting out modest with a viable bankroll and staking plan, can turn into genuine profits in the long term

It isn't just all about value though – the ability to correctly manage your money is almost as important. Money management is about two fundamental goals, that partially contradict themselves:

  • growing your bankroll as quickly as possible
  • while avoiding bankruptcy in the process

Provided you find value regularly, your bankroll will of course grow faster if you stake more per bet. But if you stake too much per bet, you risk bankruptcy. Sadly this aspect is often severely underestimated by most people. The random swings can be brutal even if you mostly place value bets. Luckily this can be handled easily by a very simple rule: Personally I would recommend you never stake more than 1-2% of your bankroll on any given bet.

If you are able to come up with a reasonably accurate estimation of your actual value, you can use the Kelly-formula to make the most of your edge – and stake ever more efficiently. 

9. Have A Broad Bookmaker Portfolio

To make the most of every value opportunity, you want to be getting the best odds available. If you only use one or two bookmakers, you're really limiting your chances of getting the best odds and so limiting your chances of long term success. You should have at any one time, at least 6 bookmakers in your portfolio. The bookmakers you choose depends upon what you are wanting to bet on.

If you want to be a long term winner, you should have accounts at each of Pinnacle Sports, SBObet, Matchbook and Betfair. While no bookmaker is perfect, these four welcome long terms winners and will not restrict you in the manner that more mainstream bookmakers can.

Now while mainstream bookmakers have their critics, it's valuable to have accounts (if possible!) with at least three at any one time, even if they have restricted your action. Why? Well it's simply a matter of options. While bookmakers like Pinnacle consistently offer great odds on most sports and leagues, there will be times when the best prices can be found at bookmakers such asWilliam Hill, Ladbrokes and BetVictor. Popular bookmakers such as these will also offer more varied betting markets. Again, long term success is very much a matter of opportunity meeting options.

10. Follow An Expert

Finding value oneself isn't for everyone, but this doesn't necessarily have to keep you at bay. At bettingexpert you have the opportunity to follow our most successful tipsters. They just may compliment your weaknesses nicely.