Which bookmaker has the Best social media?
The online betting scene has exploded in recent years. With it has come the rise of social media. The focus on attracting new customers has now shifted from traditional advertising techniques to social media interaction.
Bookmakers use media platforms like Twitter, Facebook and Instagram as an efficient way to expand their pool of customers. These platforms provide easy access to potential customers and new accounts. With millions of people using some form of social media on a daily basis, social media provides bookmakers with immediate access to both new and existing customers.
In this article we are going to explore how 25 of the world’s most popular bookmakers use social media to attract and retain their clientele.
Best Social Media – Brands Considered In This Study
The social media platforms we will take into consideration are:
The categories we will take into account are::
- Number of Facebook followers
- Number of Twitter followers
- Number of Instagram followers
- Number of Tweets
- Number of Youtube video views
- Number of Youtube videos
- Most watched Youtube video
Our data was collected between 1st and 10th February 2019.
The Best Bookmakers For Social Media
From the data we’ve gathered, we can see that Paddy Power and bet365 dominate the social media scene, sharing between them the most number of Twitter and Facebook followers. Unibet come in third place, with almost one million combined Twitter and Facebook followers.
Top 3 Bookmakers For Social Media
Even non-bettors are familiar with Paddy Power’s social media campaigns. With their somewhat irreverent and cheeky humour-filled tweets and facebook posts, the Paddy Power style of social media has certainly brought plenty of attention to their brand.
Paddy Power’s popularity has spread to a number of (so-called…) celebrities. They have convinced the likes of former footballer Rhodri Giggs and actor Sid Owen to poke fun at themselves in a series of advertisements on social media and television. The Giggs advert in particular caused somewhat of a stir, with the current ‘Loyalty Is Dead’ advertising campaign.
There’s seemingly no one who can escape Paddy’s humour. Fan Denial has proved to be one of the most popular additions to their quirky social media interactions, with light-hearted ridicule of fans who express their dissatisfaction in Twitter and Facebook posts.
There is however, a serious side to Paddy Power. Via their social media channels Paddy Power provide a series of sports blogs and reports providing unique insights.
In addition to their general Twitter site @paddypower, you can also access a dedicated customer service page @AskPaddyPower.
Bet365 provide serious competition for the most popular social media channels. Bet365 appear to have a more conventional approach, with the focus on the odds and promotions.
There are individual Twitter pages for various countries provided by bet365. Rather than a ‘one-size-fits-all’ approach, bettors in selected countries can access sites that focus on betting where they reside.
Home of #InPlayWithRay, head to @bet365 for the latest Twitter news and offers.
Betfair may be a surprise addition to this list, but a million social media followers they’re obviously doing something right. This is particularly the case when it comes to Youtube, with Betfair (and Paddy Power) dominating all competition.
Coming up just behind our top three are Skybet and William Hill. Betfred, Unibet and Coral are also close to breaking into the top three best bookmakers for social media, but Paddy Power, bet365 and Betfair currently lead the way.
Which Bookmakers Have The Most Facebook Followers?
Let’s crunch the numbers. Bet365 currently reign supreme in the followers stake, with an incredible 1.8 million of the public following their Facebook page. Paddy Power lie in second place, with Unibet making up the top three.
Which Bookmakers Have The Most Twitter Followers?
Paddy Power are well ahead of their rivals in terms of Twitter followers. Paddy has almost double the number of followers than second place bet365 with over 600,000 in their ranks.
There’s not much in it between bet365 and Skybet, who lie in third place with over 360,000 Twitter fans.
Which Bookmakers Have The Most YouTube Views?
What’s interesting with bookmaker YouTube views is that, generally speaking, those bookmakers with the most Twitter and FB followers don’t tend to do as well in terms of views on their YouTube videos.
Betsafe make their first appearance in our top five lists, with over 32 million views of their video offerings. They lie in third place, behind Betfair and, of course, social media powerhouses Paddy Power.
Which Bookmakers Have The Most Instagram Followers?
Paddy Power. It’s that name again, but Paddy have the most Instagram followers to add to their terrific numbers on all social media accounts. They lie in number one spot, ahead of Betsafe and Skybet.
Bookmaker Social Media: Our Verdict
Paddy Power are easily our number one in overall social media interaction. Topping our lists in both Twitter and Instagram followers, they also come second in YouTube views and Facebook fans. Maybe a quirky take on the latest sports events is the way to go…
Bet365 have huge social media appeal. Betfair have increased their presence in media platforms, and it’s likely that this will have a big impact on new customers with their Sportsbook.
So, it seems that social media is the way forward in terms of attracting new customers. We expect that more bookies will start taking this form of advertising and interaction more seriously in the coming years.