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Which bookmaker has the easiest T&Cs?

Which bookmaker has the longest Terms & Conditions?

Which bookmaker has the most complex Terms & Conditions?

Which bookmaker Terms & Conditions has the most spelling errors?

Which bookmaker Terms & Conditions mention their brand?

Which bookmaker Terms & Conditions mention the customer?

Which bookmaker Terms & Conditions mention responsible gambling?

It’s more than likely that within the last 24 hours you will have accepted terms and conditions when registering with an online service or website. Whether it be online banking, online dating or online gambling, accepting terms and conditions has become routine, with the overwhelming majority of internet users accepting such terms and conditions with mere cursory regard.

While terms and conditions agreements are binding, how often have you taken the time to read through a set of terms and conditions to their conclusion? A recent study showed that only 27% of people claim to read through terms and conditions in their entirety and of those that do, just 17% claim to understand them. Another study places the number of people who read terms and conditions at a mere 7%. The same study showed 12% of people would rather read the phone book than terms and conditions while 58% of respondents would rather read an instruction manual.

The truth is that when faced with a labyrinth terms and conditions the first thing we do is scan for the “yes” to accept button. Either in good faith, impatience, apathy or a combination of each, we have come to naturally accept terms and conditions, whatever those terms may be.

bookmaker terms and conditions

Best Bookmaker Terms & Conditions

In determining which bookmaker has the “best” terms and conditions we looked at a number of factors.

  1. Firstly we considered the length of the bookmaker’s terms & conditions. Is it of a reasonable length? How long will it take to read for the average reader?
  2. Secondly, we considered the complexity of the language in terms of average number of characters per word as well as looking at the number of spelling mistakes featured in the terms & conditions.
  3. Thirdly, we considered the personability of the text in terms of how often the bookmaker refers to ‘the customer’, ‘you’ or ‘your’.

The data was collected through September 2017.

Taking each of these into account, and rating each bookmaker on a points based system across each category, we came to determine the top 3 bookmakers for user readibility are :

Rank Logo Bookmaker Points Earned
1 Betsafe terms and conditions Betsafe 66 pts
2 Stan James terms and conditions Stan James (Unibet) 57 pts
3 Ladbrokes terms and conditions Ladbrokes 56 pts

Why Do We Ignore Bookmaker Terms & Conditions?

Despite the legally binding nature of terms and conditions, our seeming insouciance is or should be concerning particularly when it comes to terms and conditions the directly involve our finances as most terms and conditions do. We often accept terms and conditions with little regard and then happily hand over our hard earned money, with token understanding of the terms and conditions we have just bound ourselves to.

As much as we may detest it, accepting terms and conditions without understanding them can have regrettable consequences. Just over 20% of people report suffering as a result of accepting terms and conditions without fully understanding the implications of the agreement while 10% say they found themselves locked into longer contracts than they initially assumed with 5% reporting a financial loss.

While the consequences of not full understanding bookmaker terms and conditions could be costly, there is reward in doing your due diligence as it is more than likely bookmakers themselves do not fully understand their own terms and conditions. Don’t like your bookmaker’s terms and conditions? Consider writing your own, just as one enterprising bank customer dissatisfied with his bank’s credit card terms did. This customer rewrote his own terms featuring zero fees or interest payments even going so far as to stipulate that should he break his credit contract, the bank would pay him. Oblivious to these stipulations, the bank signed the amended terms.

Bookmaker Terms & Conditions – Brands Considered In This Study

bet365 terms and conditions Betfair terms and conditions Betway terms and conditions ComeOn terms and conditions Matchbook terms and conditions
Genting Bet terms and conditions Ladbrokes terms and conditions Winner Sports terms and conditions Coral terms and conditions Paddy Power terms and conditions
Betfred terms and conditions Betsafe terms and conditions BetVictor terms and conditions Boylesports terms and conditions Marathonbet terms and conditions
NetBet terms and conditions Stan James terms and conditions 888sport terms and conditions William Hill terms and conditions Leo Vegas terms and conditions
Energybet terms and conditions Skybet terms and conditions BetBright terms and conditions Sportingbet terms and conditions Bet At Home terms and conditions

Which bookmaker has the easiest Terms and Conditions?

If you’re reading this article then you have likely accepted terms and conditions when signing up with a bookmaker. What is almost as likely is that you have never taken the time to read through bookmaker terms and conditions. While reading bookmakers terms and conditions would be prudent considering the possible impact upon your finances, the majority of punters do not have the time or patience to wade through the seemingly endless litany of bookmaker terms.

Which bookmaker has the longest Terms & Conditions?

Complexity is one issue when it comes to discouraging us to read through bookmaker terms and conditions. But the overwhelming concern when it comes to terms and conditions is simply the length of the document.

Across the 25 bookmakers in our study, the average terms and conditions length was 16,194 words. To put that in context, the average bookmaker terms and conditions would take an average roughly 81 minutes to read. Considering the less than compelling nature of bookmaker terms, it’s likely any reader would have fallen asleep before then.

So which bookmaker has the most succinct terms and conditions? Across our study of 25 bookmakers, that mark goes to Matchbook whose terms and conditions are a mere 6,580 words with Betway not far behind at 6,894. It would take an average reader just over an hour to read both the Matchbook and Betway terms and conditions back to back.

Which bookmaker has the shortest T&Cs?

Rank Logo Bookmaker Words Reading Minutes Points Earned
1 Matchbook Matchbook 6,580 33 25 pts
2 Betway Betway 6,894 34 24 pts
3 Bet at home Bet At Home 8,473 42 23 pts
4 Stan James Stan James 9,627 48 22 pts
5 Betsafe Betsafe 9,853 49 21 pts

Data collected September 2017

As we can see, the average bookmaker terms agreement is almost three times as long as the shortest in Matchbook and Betway.

As you might expect given the word count, Matchbook’s terms had the fewest characters, with a total of 40,234 characters, with Betway at 41,563 and Bet At Home 49,732.

So which bookmakers have the most ponderous terms agreements? Of the 25 bookmakers in our study, that mark goes to Sportingbet. If you’re planning to read through Sportingbet’s terms and conditions, you might want to grab a cup of tea, curl up on the couch and cancel the rest of your day. With 36,057 to consume, it would take the average reader around 3 hours to read.

To be fair, Sportingbet are not the only bookmakers to impose such expectations on their registering customers. Both Marathonbet and Winner Sports impose terms in excess of 35,000 words. If we to sign up with Sportingbet, Marathonbet and Winner Sports, it would take you over nine hours to complete, if you could manage to stay awake of course.

Which bookmaker has the longest T&Cs?

Rank Logo Bookmaker Words Reading Minutes Points Earned
1 Sportingbet Sportingbet 36.057 180 1 pt
2 Betway Marathonbet 35,593 178 2 pts
3 Bet at home Winner Sports 35,383 177 3 pts
4 Leo Vegas Leo Vegas 30,829 154 4 pts
5 Betfair Betfair 20,869 104 5 pts

Data collected September 2017

As you would expect given the word counts, Sportingbet had the largest character count with a mark of 201, 695 characters comprising their 36,057 word terms agreement. Winner Sports terms and conditions features just over 200,000 characters with Marathonbet shortly behind at 195, 692.

Which bookmaker has the most complex terms & conditions?

While the length of the average terms agreement is indeed overwhelming, the complexity of the average bookmaker’s terms is another issue altogether. The word length of the average terms agreement is 5.81 characters which in relative terms is far longer than the average length of a word in the English language, which is 5.1 characters. To put that in perspective, Ludwig Wittgenstein’s Tractatus Logico Philosophicus, considered one of the great works of modern philosophy, has an average worth length of 5.69.

So which bookmaker’s terms agreement features the highest average word length? The prize goes to Coral whose average word length stands at 6.24 characters, with Matchbook at 6.11 characters and Betway 6.03

Largest Average Word Length

Rank Logo Bookmaker Average Length Points Earned
1 Coral Coral 6.24 characters 1 pt
2 Matchbook Matchbook 6.11 characters 2 pts
3 Bet at home Betway 6.03 characters 3 pts
4 Coral ComeOn 6.00 characters 4 pts
5 Energy Bet EnergyBet 6.00 characters 5 pts

Data collected September 2017

While they had one of the longest documents when it came to word count, Marathonbet hold the mark with an average word length of 5.50 characters. Sportingbet were not far behind with an average word length of 5.50 characters.

Smallest Average Word Length

Rank Logo Bookmaker Average Length Points Earned
2 Betway Marathonbet 5.50 characters 25 pts
2 Sportingbet Sportingbet 5.50 characters 24 pts
3 William Hill William Hill 5.68 characters 23 pts
4 Ladbrokes Ladbrokes 5.69 characters 22pts
5 Betsafe Betsafe 5.70 characters 21 pts

Data collected September 2017

Which bookmaker terms & conditions has the most errors?

Given the binding nature of a bookmaker terms agreement, you might find it amusing to learn that a number of bookmaker terns featured spelling mistakes. The majority of the bookmakers we examined featured zero spelling errors. There were a few bookmaker terms however that could use spell check.

Of these, the most flagrant offender was Skybet who featured a total of 8 spelling mistakes. These included a misuse of the word “effect” where “affect” was appropriate, the misuse of the word “identify” where “identity” was appropriate, not to mention spelling “otherwise” as “othrewise”, “warranty” as “warrnaty”, “occurring” as “occuring”, with each of these errors appearing twice over.

Most Spelling Mistakes

Rank Logo Bookmaker Errors Points Earned
1 Skybet Skybet 8 -8 pts
2 Betfred Betfred 4 -4 pts
3 Boylesports Boylesports 4 -4 pts
4 Winner Sports Winner Sports 4 -4 pts
5 BetBright BetBright 2 -2 pts

Data collected September 2017

Which bookmaker terms & conditions mention their own brand most often?

While we’re familiar with athletes referring to themselves in the third person, which bookmaker refers to their own brand most frequently? That claim goes to Betfair with 377 brand references across their 20, 869 word terms agreement, that’s a mention once for every 55.4 words. In terms of frequency of reference, that prize goes to Stan James with 234 mentions across their 9,627 word agreement, a brand reference once every 41.1 words..

Highest Brand Mention

Rank Logo Bookmaker Mentions Average
1 Stan James Stan James 234 1 per 41.1 words
2 Betway Betway 136 1 per 50.7 words
3 NetBet NetBet 329 1 per 53.0 words
4 Betfair Betfair 377 1 per 55.4 words
5 ComeOn ComeOn 183 1 per 57.5 words

Data collected September 2017

Which bookmaker terms & conditions mention ‘the customer’ most often?

How often are you, the customer referred to in the average bookmaker terms? We examined the terms agreements of our 25 bookmakers and found the average reference to either “customer”, “you” or “your” to be 415, for an average mention rate of once per every 225 words.

Of the 25 bookmakers in our study, Betfair referenced the customer 802 times, for a mention rate of once every 26 words. Bookmaker 888Sport had the highest mention rate, referring to the “customer”, “you” or “your” once every 23.3 words.

Highest Customer Mention

Rank Logo Bookmaker Mentions Average Points Earned
1 888sport 888Sport 460 1 per 23.3 words 25 pts
2 BetVictor BetVictor 465 1 per 23.6 words 24 pts
3 Betsafe Betsafe 410 1 per 24.0 words 23 pts
4 Skybet Skybet 714 1 per 24.1 words 22 pts
5 Ladbrokes Ladbrokes 430 1 per 25.5 words 21 pts

Data collected September 2017

Which bookmaker terms & conditions mention ‘Responsible Gambling’?

When we examined bookmaker terms for the phrase “responsible gambling”, “responsible wagering” and “ responsible betting” we found very few mentions across the 25 bookmakers in our study, with a number of bookmakers failing to refer to responsible gambling at all.

While this does not imply these bookmakers do not provide measures and information to assist their customers with managing their gambling, we find it peculiar that a binding agreement between bookmaker and customer would not establish an agreement on responsible gambling measures to be provided to the customer. In terms of numbers, Marathonbet were the only bookmaker to mention “responsible gambling”, “responsible wagering” or “ responsible betting” in double digits, with a total of eleven mentions.

Conversely, the majority of bookmakers mentioned “account suspension” or “account closure” at least once, with Betway referring to account suspension or closure a total of 12 times across their 6,894 word terms agreement.

Which bookmaker terms & conditions refer to ‘reserved rights’?

Which bookmaker “reserves the right” most frequently? That claim goes to NetBet who reserve the right a total of 51 times across their 17,421 word agreement, a reference rate of once every 341.6 words. In terms of rate of mention, ComeOn refer to their reserving the right once every 269.9 words.

Which bookmaker terms & conditions refer to ‘terms & conditions’?

Lastly, for pure amusement, let’s see which bookmaker mentioned “terms and conditions” or “T&C” in their terms and conditions most frequently. That claim goes to Skybet who mentioned terms and conditions in their terms agreement a total of 80 times, with Betway reaching the highest mention rate at once for every 181.4 words of their terms and conditions.

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