One Month In: Hundreds of Substitutions, Millions in Payouts – bet365 "Sub On Play On" Highlights

bet365 is celebrating the successful first month of its innovative football promotion, “Sub On Play On,” unveiled on March 11th. This addition to their international lineup of football promotions has already seen over 250,000 customers worldwide reap benefits, with payouts exceeding £18 million.

Steve Freeth, a Sports and Trading expert at bet365, commented on the success: “It’s been an excellent addition to our portfolio, delighting our customers with over £18 million in payouts just within the first month. Aston Villa, in particular, proved costly in the Premier League.”

The “Sub On Play On” feature complements bet365’s existing suite of products by offering customers continued betting opportunities even when players are substituted. During the recent Easter bank holiday weekend, numerous fans celebrated big wins across various competitions thanks to this feature.

Game-Changing Moments and Massive Payouts for Football Fans

An example of its impact was seen when Arsenal fans, initially dismayed by Bukayo Saka’s exit through injury, joyously saw their bets confirmed as wins after Ethan Nwaneri’s late goal. Aston Villa also emerged as significant beneficiaries of the feature, as their substitutes played crucial roles during matches, leading to substantial payouts. The most noteworthy was a £1.4 million payout during the game against Nottingham Forest, where a substitute made a decisive impact.

Freeth further noted: “Villa fans must be thrilled with the quality Unai Emery is bringing off the bench, yielding substantial payouts in matches against Nottingham Forest, Southampton, and Newcastle.”

The versatility of the “Sub On Play On” promotion quickly became evident. Jacob Collyer’s substitution for Casemiro during a match against Real Sociedad, which resulted in a crucial booking, exemplified how various game events could benefit customers. In another instance, James McAtee’s late yellow card ensured winning bets on the “Player to be Booked” market.

Looking ahead, “Sub On Play On” is poised for even greater success during the concluding weeks of the domestic football season, including the UEFA Champions League semi-finals, the UEFA Europa League, and other significant matches. The promotion applies to numerous markets, such as goals and player-specific performance stats.

Bet365 as a brand

Renowned as pioneers of In-Play betting, bet365’s global brand extends across 96 sports and over one million live streams, catering to 100 million customers worldwide. Based in various international locations, bet365 remains committed to providing an exceptional customer experience enhanced by diversified content and multiple payment options. As advocates for Safer Gambling, bet365 provides tools to promote responsible gaming, accessible through their dedicated platform.   

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